Feel Your Boobies. And that was just on the name alone.Today marks the beginning of breast cancer awareness month. While seeking out some cool but under-the-radar organizations affiliated with the cause, one of the first we fell in love with is
The company’s mission is every bit as excellent as its moniker–owner and two-year survivor Leigh Hurst creates hip apparel and other products to raise awareness of breast cancer prevention through self-examination.The flagship product is the Feel Your Boobies tee shirt, which has been spotted adorning tatas far and wide (including Sheryl Crow’s). Plus now there’s a fabulous couture line including a hipster-chic Nic Norman belt buckle, an absurdly cute Bagettes cosmetic bag, holiday notecards from CMP-approved Tobi Wood Designs, and a baby onesie. Because heck, who has a more vested interest in keeping boobs healthy and intact than the nation’s newborns?It goes without saying that a large portion of the profits from Feel Your Boobies purchases go to organizations like the American Cancer Socity and the Susan G Komen Foundation.
So go. Now. Feel those boobies. Then go to the website and show the world what a good, good thing you’ve done. –Liz