Cynthia Rowley Pampers diapersForget the cute baby bloomers, mamas. It looks like diapers are this year’s fashion statement, with the Huggies denim diapers introduction recently, and now, Pampers’ stylish new entry: Designs from none other than fashion guru and mom Cynthia Rowley.

These designer diapers are definitely a nice change for those of us who die a little knowing we have few options besides the licensed cartoon characters on our children’s bums. The
new line of 11 fashion forward patterns will feature everything
from cool madras prints to preppy plaids, plus a slew of other colorful
designs for boys and girls, all of which will be available for purchase
at Target later this month.

Can I just say, it’s about freaking time?

Aside from the fun style bump that plain old Pampers are getting, I
think half the fun will be your ability to say It’s a Cynthia Rowley when people ask who your kiddo is wearing. Just uh, don’t forget — they’re still diapers. Put some pants on over them when you go out to the supermarket, okay? -Kristen

You can purchase the new Cynthia Rowley Pampers diapers at Target starting mid-July.

[thanks alyssa! photo via MyGloss]