Aden + Anais – Now at Little 77 for American Eagle

Aden + Anais for Little 77 by American EagleWe get outrageously excited when see some of our favorite small brands hit the big time, and it’s no surprise that our perennial top pick Aden + Anais has done just that. They’ve created a line of their awesome muslin baby blankets and swaddlers for Little 77, the new baby line by the popular clothing store American Eagle.

Their lovely muslin swaddling blankets and burpy bibs are a staple in my own baby warddrobe – the light, soft fabric and subtle designs are the perfect for any taste and any season. You’ll find the new exclusive Little 77 collection is similar to their original offerings, though with a few brighter colors and bolder patterns, like the blue stars swaddling blanket (pictured) which I’m definitely digging.

It’s nice to see that this mom-run boutique brand will now be available to the masses at a store near you–and me–though I have to admit, it’s been ages since this nearly four time postpartum mama has set foot in an American Eagle store.

Congrats to AE for branching out to the baby crowd. And congrats to the mom-run Aden + Anais. It’s so wonderful to be able say “we knew them when!”  -Kristen 

Check out the Aden + Anais exclusive muslin baby product line for Little 77 on the 77 Kids by American Eagle website, or check for availability at a local store near you.

Cool Mom Staff

We spend our time looking for cool stuff so you don't have to. Hope this one fits the bill.


  • Reply July 18, 2010

    Kristen B

    This brand was the only brand my son would stay swaddled in. I love them. A small children’s boutique in the area sells them and at any price they are worth it.

  • Reply July 19, 2010


    woohoo for aden+anais and AE! :)

  • Reply July 26, 2010


    Love A+A, have two of the burpy bibs and two sets of the swaddling blankets. Trying to figure out whether I can justify buying more since these are so cute. Maybe I’ll ask grandma to pick them up since she lives in Pittsburgh, where there is a 77kids store!!

Reader Comments