I’m not going to bore you with facts and figures about childhood obesity in America, because we’ve all heard it before. What I will tell you is that there is little my kids enjoy more than receiving their own mail, and in particular, magazines addressed to them.
The intersection of these two issues–on the one hand, a real problem when it comes to kids and food, and on the other, kids loving their own mags–is where the new quarterly magazine ChopChop comes into play.
kids’ palates and get them invested in making healthier eating choices
is to educate and involve them in cooking. So that’s what ChopChop
is all about: kid-friendly recipes, healthier alternatives to unhealthy
favorites, and great ideas for making cooking and eating a healthy
It’s all backed by great minds and the latest research in
nutrition, but you don’t have to tell your kids. To them, it’s their
magazine, and projects for you to do together. The fact that they’ll be
getting healthier can be our little secret. -Mir