TOMS sunglasses help the world see better

TOMS sunglassesWe’re already big TOMS fans; their offbeat espadrille-inspired shoes are the perfect combination of looking good and doing good, since a child in need is given a pair of shoes for every one you buy.

But it gets better: TOMS is now getting in the sunglasses business.

The new line of TOMS eyewear
include chic retro sunglasses that are equal parts old school and
of-the-moment. No matter what your look, there’s a pair that will work
for you.

These are investment sunglasses, and while we think they’re worth the
investment just for the hip factor, you’re really buying more than just a
pair of shades. You’re helping someone else to see. Through the One to
One program, each pair of TOMS glasses sold equals sight for one person, through either medical treatment, prescription glasses, or surgery.

TOMS sunglasses

90% of the 284 million people in the world with vision impairments live
in poverty; having their sight back is a simple way to help them break
the cycle and make their way economically in the world. When you take
that into account, these shades are a bargain at any price. -Susan

TOMS sunglasses come in two unisex styles (a Wayfairer and an aviator) and
in a women’s Jackie O-inspired round frame. All styles are available in a
nice range of classic colors. You can see the entire collection — and read all about the One for One program — at

Susan Wagner is a lifestyle and fashion writer, the author of Working Closet, and a former Cool Mom Picks contributor.


  • Reply June 8, 2011


    This looks great, I love their shoe program. I think we crashed their site though.

  • Interestingly someone pointed me to this post after reading mine today on the same subject questioning the giving model of TOMS. I’m not a big fan.

  • Reply June 9, 2011


    Very cool! I haven’t seen these yet but we have several retailers in the area for TOMS shoes. These are really nice looking glasses and the price is the going rate for comparable brands except these also give back. I like the idea of companies giving back and wish more companies would do it.

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