Handsome in Pink

Handsome in PinkDid you know that pink was originally a color for boys? It’s true. Up until the 1940’s, boys were dressed in pink and girls in blue. And then it got all confusing.

But we live in a time when barriers are being broken all over the place. In the wake of our review of Cinderella Ate My Daughter, if you have a boy who likes pink or a girl who likes tools or a child of any type who just wants to be hip, you’re going to want to check out the boutique Handsome in Pink. Or HIP, as we like to call it.

Handsome in Pink
is a clothing line out of Oakland, CA that focuses on undressing
stereotypes while dressing cool kids. Most of the shirts are American
Apparel, many are organic, and all are locally screen-printed with
water-based ink. You might like the Girly Girl tee, which is neither pink nor traditionally girly. In fact, the letters are spelled out with things like a scooters, a snare drum, and a baseball bat. Also a doll. Because girls should be able to play with all of the above, right?

Maybe you want your future leader in the Forget princess. Call me president
onesie. Or you can skip the words and go straight to a refreshing
collection of pink fire trucks, lavender rockets, purple guitars, and
hot pink dirtbikes.

Sizes range from newborn
through 12. And they even have some select tees for mamas and papas who
dig the cool combination of girlish and boyish– whatever those mean.
Personally, I’m waiting for a pink robot. With glitter. ~Delilah

Find onesies, tees, and bibs at the Handsome in Pink website.


Senior Associate Editor Delilah S. Dawson puts the chic in geek. Ask her anything about Star Wars. Really.


  • Reply July 21, 2011

    Allison K

    Thanks for the info. Since reading Cinderella Ate My Daughter, I realize how impossible it is to find clothes for my 2 daughters (baby and 3 year old) that don’t have either pink or purple on them!

  • Reply August 1, 2011


    Love, love, love this idea! My oldest girl is now 18 and I think clothing choices having gotten even more polarized by gender stereotypes over the last two decades. I’d love to see a full line of all kinds of trucks and tools, as well as some typically “boy” natural objects like octupuses, snakes, planets, atoms. I will spread the word about Handsome in Pink

  • Reply October 29, 2011

    Christy S.

    This just thrills me. When my son, now 32 and expecting his first child, was growing up, he loved to wear pink, purple, turquoise. He loved stuff that sparkled. He had one pair of hot pink high top Cons and one pair of bright turquoise high top Cons. He had girl dolls and anatomically correct boy dolls. He also wore bright-colored socks and I don’t think he’s ever owned any white underwear. When he was a toddler and I polished my nails, he wanted his polished too. He’s always been an off-the-charts tall, well-built kid and is now at least 6’4″. He wore plenty of traditional boy stuff too but he loved bright colors. He’s a professional musician so I think he was expressing his creativity from a very early age. He loved to play dress-up in my clothes and shoes as well as his sisters’ and dad’s. From the time he was born he had as many close female friends as male. At his wedding he had a best man and best woman and his lovely bride had a maid of honor and man of honor. I feel certain my newest grand will be brought up with the same non-traditional idea of “gender dressing”. Yea for Handsome in Pink!

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