Shop. Get deals. Give back. Why we love Pure Citizen.

Shop for goodness at Pure CitizenOh, honey. You know we love our flash deal sites. Gilt for designer duds? Check! Fab for home goods? Totally! Little Rue for kids? Please! Ideeli for splurges? You get the picture. And it goes on. But this one has a unique twist that makes our hearts feel as light as our wallets.


It’s called Pure Citizen, and it’s making the world a better place through shopping.

Pure Citizen works like similar deal
sites–daily curated collections of goods that are available for a very
limited time. But here’s the twist: everything on the site is carefully
vetted to be good for the planet, good for society, and probably good for your
karma.

When you click on a product, you see the
whether the product is organic, handmade, fairly
produced, recycled, cruelty-free, vegan, purely produced, and/or
eco-conscious– and most of the products fall into several categories. You also see the discount you’re getting. But on top of that, you’ll find a handy widget that
allows you to donate even more to a carefully chosen charity, currently the One Day’s Wages Horn of Africa Relief Fund.

More than 20% of Pure Citizen’s
shoppers choose to give even a little bit back, so the plan is working.

Pure
Citizen also gives 1% of all sales to a charity called 1% For the Planet, and
they try to choose sellers who share their belief in donating sales to
great causes themselves. Who knew
shopping could feel even better? ~Delilah

Sign up at Pure Citizen to shop some beautiful goods that
do good, too.

Delilah

Senior Associate Editor Delilah S. Dawson puts the chic in geek. Ask her anything about Star Wars. Really.

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