Hatch – The chic line of maternity fashion, now on sale

Maternity clothes by HatchWhen I first saw the new maternity line, Hatch, I wanted to order every single piece in the collection. Now here’s the funny thing–I wasn’t even pregnant then.

[don't miss a great discount and a tie-in with one of our favorite charities after the jump]

Hatch
was born when designer Ariane Goldman, the founder of twobirds
Bridesmaid
, wanted to create a line that stylish women would wear
before, during and after pregnancy. She totally got the fact that
mamas–no matter how much money they did or didn’t have–loathe the idea
of shelling out for something they can only wear for nine months.

Each
of the pieces in Hatch’s tightly edited “14 Looks to Love” are
building blocks for the perfect timelessly chic wardrobe. There’s a cool
blouson-sleeved
cardigan
made from Japanese sweatshirting, a perfect long-sleeve
t-shirt
and a sick canvas swing
coat
(pictured) with an oversized collar.

The pieces are
roomy enough to cover a growing belly, yet streamlined so you never look
like you’re actually wearing maternity garb. The
only downside are the price tags. An Errands
Dress
will run you $178. Mind you this particular day dress is way
adorable and comes with two handy pockets in the front and can also be
worn with jeans as a tunic. But still.

Thankfully, Hatch just
announced a great holiday sale. Everything is now 15% off. Plus, for every
purchase made, Hatch will donate $5 to Every Mother Counts. Now I
don’t have to feel guilty for spending more money on a dress to run the
errands in than the errands themselves.

-Melissa

Shop
the Hatch
collection
now and get 15% off with code HOLIDAY through December
23rd. 

Melissa

Melissa Schweiger is a seasoned author, journalist, blogger and proud mom of two troublemaking boys.

2 Comments

  • Reply December 13, 2011

    Krista

    How is 15% off of $178 affordable??? What economy is this?

  • Cool Mom Picks
    Reply December 13, 2011

    Cool Mom Picks

    Melissa called it “adorable” – not “affordable.” :) But one thing we’ve learned is that for some women it’s affordable and for some it’s not. We covet coolness in lots of price ranges!

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