If you didn’t get a chance to snag one of the aden + anais and (RED) swaddle blankets that support The Global Fund earlier this year, you’re still in luck. You can treat a baby you love–while you help other babies–with this brand new limited edition 3-pack of aden + anais PRODUCT (RED) organic cotton muslin swaddle blankets designed by some amazing celebrity moms, and just released in honor of today’s World AIDS Day.
I love the bold, vibrant designs on these swaddlers all created by celeb designers. And what a job they’ve done–check out Rachel Zoe’s paisley print, Gwen Stefani’s Harajuku Lovers pattern, and my favorite–Jessica Alba’s arrow-inspired print for The Honest Company. But I love these swaddlers even more for their mission; 25% of the retail price (which is 100% of aden + anais’s profit) goes directly to the Global Fund. And they in turn apply 100% of these funds, with no overhead taken out, to finance essential HIV/AIDS relief programs.
Supporting (RED) and the Global Fund is at the top of our give-back list each year. Hundreds of children are still born HIV positive every day, and so much of it can be prevented. The Global Fund helps give mothers and children access to medications that can prevent mother-to-child transmission of HIV. And (RED) has contributed more than $275 million through sales of their many cool products to save lives in the poorest parts of the world. Incredible.
I really love to give gifts that give back at Christmastime, and these blankets are the latest on my list. I’d think that any new mom I know would love to wrap her baby in these gorgeous swaddlers, and be reminded that they helped share the gift of life with a child who really, really needs it.
You can shop for aden + anais PRODUCT (RED) organic cotton muslin swaddle blankets at aden + anais, or specialty boutiques near you.