If you’re interested in editorial coverage on Cool Mom Picks, don’t just sit there, tell us about it. Email us at info@coolmompicks.com.
Send us a URL and a few sentences explaining why it’s cool. Easy!
What are you looking for exactly?
We look for products, services, and topics that are cool, newsworthy, and helpful to parents. Our archives can give you a good sense of what we write about. Please look there before you pitch us “waterbeds for small to medium-sized dogs.”
Last, we want our readers to be able to click and buy. Parents are busy people, you know? So if you make a product that you only sell at church craft fairs in the Netherlands we’re not the right site for you. (But we’d love to visit you over there sometime.)
When will you let me know if my submission has been picked?
Due to the volume of submissions we receive, we can not respond to every email. If we’re interested in an item for review, we will get back to you with an address where you can send samples if we feel we need one. Please don’t follow up 6 times in a week, though we appreciate your enthusiasm. We will try to inform you if and when your item is scheduled to be featured or better yet, set up a Google Alert for your brand name and you’ll know yourself.
We make every effort to review products and services in a timely manner, but as moms, sometimes things like runny noses and day jobs get in the way. Sometimes we hold reviews for an appropriate holiday or newsletter theme.
My website is not ready yet. Mind if I submit it to you anyway and make you weed through all my broken links and fuzzy photos?
Sure! That’s not annoying at all!
My website looks terrible and our photos are small and pixelated but my product is great. Will you review me?
Probably not.
Will you beta test my product for me and give me marketing tips?
Email us at info@coolmompicks.com for consulting rates.
If I advertise with you will that guarantee a feature?
No. Though we truly thank you for your support.
If I send you a sample will that guarantee a feature?
No, but we won’t request press samples unless we already think we’re interested and need a closer look at it for some reason. It’s the eco thing to do and saves us time.We accept samples for the purpose of evaluating products hat we intend to feature. We do not return samples, though we can accept certain loaners of high value with an advanced agreement. We reserve the right to hold onto some samples for future promotional opportunities, media appearances or contests.
Do you accept products in exchange for reviews?
We recommend things we love, whether or not we bought them ourselves, saw it at a trade show, or received a press sample. If we write a feature on behalf of a sponsored partner or share affiliate links, we disclose it. We value our readers’ trust too much to make recommendations we don’t truly believe in and wouldn’t buy ourselves. Also, please don’t offer us gift cards in exchange for a feature.
If you’d like information about a sponsored post or other partnership, please contact stefan@coolmompicks.com. He’s amazing. You’ll like him.
I’m an SEO specialist. Do you accept pre-written guest posts with do-follow links that help me get high-quality inbound links to my brand?
Never. But if you represent an amazing brand and are interested in a sponsorship, stefan@coolmompicks.com is a great person to speak to.
Can I submit a guest post though?
Any unsolicited posts, articles, or essays will be deleted unread.
A special note for PR professionals
We love PR folks. Some of our best friends are PR folks. Here are a few tips that make us more receptive to your pitch:
- Read our sites, look at our categories. We think it’s pretty clear what we do and don’t write about.
- Include links in your pitch, please, so we don’t have to search the web ourselves.
- We don’t need 600 hi-rez JPG attachments to get a sense of the product. A link is fine unless the product isn’t yet available..
- Ideally, we’d love a few sentences about why the product/service/event/sale is right for our site and our audience.
- We don’t mind the occasional follow-up but we’d rather not get one every day. We promise we’ll get back to you if you are promoting clients of supreme awesomeness.
- Please oh please pleeeeease be transparent and let us know who you are representing when you write to us.
One more kind of sucky thing…
We’ve heard about unscrupulous people claiming to be writers for popular websites, including ours, in order to score freebies. Pretty awful, especially when small businesses are the victims. If someone contacts you directly on our behalf from an email address that is not @coolmompicks.com, feel free to confirm with Liz@coolmompicks.com.
Because we like ending on a positive note:
Thanks for being here! We really do appreciate it.
