Starbucks is definitely on a roll with it's good-global-citizens business practices, and their environmental goals only add to that. Sadly though, they recently modified these goals which were originally to see 25% of all their beverages served in reusable cups by 2015. Now that number is 5%--it would seem that most customers are just not ready to commit.
Still, for those of us frequent visitors who can keep a cup at our desk, or in our car, it would be nice to give it a shot. (No pun intended.) And paying just a buck for that grande sized cup may help. Especially considering you get a $.10 discount every time you use it (as with all reusable cups), so the cup pays for itself pretty quickly.
Cooler yet: Bring it in and the baristas will personally clean it out for you first with boiling water, taking away that (very big) excuse.
I know behavior changes like this can be hard--for me especially. But heck, I think of all the people I've seen shelling out upwards of $10 for some crappy "collectors cup" at a circus, ballpark, or Broadway show and I think, maybe there's hope. -Liz
Can you make the leap to refillable cups for your mocha soy latte? Or does it seem like too much of a hassle? We'd love to know.
