It’s here! It’s Amazon Prime Day, a shopping extravaganza for Prime members that starts today, July 16 at 3 p.m. EST/12 p.m. PST and runs a full 36 hours this year. And, lest you think it’s all just a lot of hoopla over crap you don’t want, we hope our list of the best Amazon Prime Day deals proves otherwise. Because there are a lot of great Amazon Prime Day deals to be had in every category you can think of, from cool tech to designer shoes to baby gear.

In other words, this is the kind of stuff you’d be buying anyway. It’s just that, now, it’s a lot less.

We’ll keep updating this list as Amazon Prime Day officially kicks into gear, because so far, these are just the early offers. There’s a lot more on its way.

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The best Amazon Prime Day deals include this Instant Pot Duo 60

Amazon Prime Day deals on cooking and kitchen gear

Instant Pot Duo60 Cooker, $58.99 ($40.96 off — did you know we love our Instant Pots?)

Lunch Bot stainless steel bento containers, $33.99 ($7 off — these are gold for back-to-school, by the way)

Anova Culinary Sous Vide Precision Cooker,$129 ($70 off — we featured this as one of our favorite gifts for the cook who has everything)

Bonavita Digital Gooseneck Kettle, $43.46 ($56.53 off, one of our favorite gifts for the coffee-obsessed)

Cuisinart Double Belgian Waffle Maker, $75.99 ($109.01 off)

The best Amazon Prime Day deals: Fitbit Alta

Amazon Prime Day deals on tech

Fitbit Alta, $89.95 ($60 off)

Amazon Echo Show, $129.99 ($100 off)

Amazon Echo Dot, $29.99 ($20 off)

Amazon Echo Dot Kids Edition, $59.99 ($20 off — but first be sure check out our post about the Amazon Echo Dot made just for kids)

Amazon Fire HD 8 Kids Edition Tablet, $89.99 ($40 off)

Instax Mini camera bundle with rainbow film : Favorite Amazon Prime Day deals

Fujifilm Instax Mini Camera + Rainbow Film Bundle, $49.99 (reg $69.99)

Circle with Disney parental screen time management system $69.99 ($29% off) – You can see our review of it here

Kindle Paperwhite e-reader, $79.99 ($40 off)

Amazon Cloud Cam, $59.99 ($60 off)

Toshiba 50-inch Fire TV Edition, $289 ($110 off)

Nintendo New 3DS XL Super NES Edition + Super Mario Kart for SNES, $149.99 ($50 off)

Bose QuietComfort 25 Noise Cancelling Headphones, $125 ($174 off)

Samsung Galaxy S8+ (unlocked!) smartphone, $589.99 ($235 off)

TwelveSouth BookBook wallet case for iPhone, $44.99 ($15 off)

Blink Security Camera, $75 ($54.99 off — take a look at our comprehensive review of this cool video monitoring system)


The best Amazon Prime Day deals include this LILLEbaby carrier

Amazon Prime Day deals on baby gear

LILLEbaby The Complete Airflow 360° Ergonomic Six-Position Baby & Child Carrier, $81.24 ($43.75 off — be sure to read up on a few of the reasons we love LILLEbaby carriers so much!)

JOOVY Foodoo High Chair, $117.81 ($82.18 off)

Baby Trend Expedition Double Jogger stroller, $135.99 ($64 off)


The best Amazon Prime Day deals: Cole Haan Cassidy Satchel
Amazon Prime Day deals on beauty and style

Cole Haan Cassidy Satchel, $165.99 ($212.01 off)

Malin + Goetz Skincare Essentials Kit, $56 ($24 off)

Clairsonic Mia 2 Facial Sonic Cleansing Brush, $110 ($59 off — and be sure to check out our thorough review of this good-skin gadget)

VISAKAI High Rise Freedom Leggings, $49.99 ($20 off — in basic black, with useful pockets!)

Inbox Semi-Permanent Tattoo Freehand Ink, $16 ($4 off — see how well Inkbox worked when we gave it a try)

NYX Studio Perfect Primer, $6.89 ($6.11 off)

The best Amazon Prime Day deals: Cozmo
Amazon Prime Day deals on toys and games

Cozmo, $149.99 ($30 off — one of our picks for the hottest tech toys of 2017!)

Cards Against Humanity Green Box, $15.80 (21% off)

Cards Against Humanity, the Bigger, Blacker Box storage box, $11.99 (reg $20)

Exploding Kittens, $13.99 (30% off)

Slinky from Toy Story plush, $14.44 ($10.55 off)

Wilson NFL Junior Football with pump and tee, $9.97 ($15.02 off)

Magformers 62-Piece Designer Magnetic Set, $50.42 ($49.57 off)

Sphero Original BB-8, $64.99 ($102 off — an astounding price for a robot that we totally love)

Other Amazon Prime Day deals we love

If you have at least $20 of print books in your cart, you’ll get an extra $5 off off with coupon code PRIMEBOOKS18 (the code is only good through July 17!)

Keep checking this post all day long for more deals!