Time to get your holiday shopping on, for real. Black Friday is here, and there are some incredible Black Friday 2020 deals out there. Like always, we’re skipping the “$10 off when you buy two pet rugs” deals, and focusing on the really good stuff.

Like 50% off Mark Fisher booties (they’re under $100!), or $70 off Fire HD kids tablets, or 48% off Tom Ford eye color quadsor $80 the Ninja specialty coffeemaker with frother. Basically, we’re here for the good deals.

I have sorted these deals into the big stores (think: Nordstrom, Amazon, etc.) that are doing deep discounts, gifts for women, men and kids, and other great deals for your home, travel, and tech. These are the best Black Friday deals we’ve found, but we’ll keep updating all weekend long as we find new stuff…so keep checking back! Happy shopping!

And of course, while you’re shopping this weekend, don’t miss our 2020 Holiday Gift Guide, which features the coolest gifts from small businesses, many of whom are also offering special deals this weekend.

This post contains affiliate links which may generate a small commission from purchases, which helps support the work of our own small business. Thank you for that!

This post is continually updating through the weekend so check back!

The best Black Friday deals from the big stores

Nordstrom Black Friday deals online

Kurt Geiger London croc embossed leather bag is 50% off

Our beloved Nordstrom has incredible deals through December 1 and here’s some of what we’re loving: 50% off this chic Lafayette 148 leather moto jacket; 5-pack thongs from Hanky Panky are 40% off, UGG boots and booties are 37% off, 50% off Mark Fisher LTD Oshay pointed toe snakeskin booties (they’re under $100!), 50% off Zella moto ribbed leggings, and OMG this Kurt Geiger London croc embossed leather bag at 50% off (above); 38% off Adidas Stan Smith sneakers for men, 40% off men’s Ray Ban sunglasses, 22% off the All-Clad gourmet slow cooker

Amazon Black Friday deals

40% off select Ninja products for the kitchen and big deals on lots of brands of air fryers

Amazon is, of course, discounting so much stuff for Black Friday. Check out Cool Mom Tech for tech deals on Kindles, Fire Sticks, Ring doorbells, and more. For the kids, the Fire HD Kids Edition is a whopping $60 off! For the fam, check out Samsung Smart TVs, this 32″ screen over $100 off.

As for the rest, you can find 33% off Instant Pot Ultras (get one if you don’t have it yet!), and the hot appliance of pandemic cooks: deals on air fryers.

Save nup to 20% off Rag & Bone and Free People fashion, up to 67% off Citizen and Bulova watches. 50% off Samsonite luggage. 40% off Waterpik Aquarius dental care products. 40% off select Ninja products for the kitchen and. 20% off the gorgeous Molekule air purifier, which we love and 45% off Shark vacuums. And the homeschool mom in me is excited about 50% off Prismacolor markers.

Refresh your game room with 50% off What Do You Meme games from a favorite indie game maker, and 50% off the Exploding Kittens game.

We know not everyone is an Amazon fan — if you do shop there, know that for lots of smaller businesses and authors, this is their store. In fact, here’s an entire small business Black Friday deals category on Amazon. Also, be sure to shop from reputable sellers and brands’ own storefronts instead of third parties to be sure you’re getting what you want.

Target Black Friday deals online

LEGO Architecture series 40% off

Target has been rolling out their Black Friday deals all month, but for Thanksgiving week they’ve announced that all toys will be BOGO50 (buy one, get one 50% off). The Jetson Sphere Hoverboard will be $60 off and select video games will be 50% off. And for parents, we’re excited about 30% off the Cuisinart Air Fryer Toaster Oven and the iRobot Roomba e5 that’s $120 off. Don’t miss the LEGO kits at Target that are up to 40% off, including the LEGO Architecture series (above).

Sephora and Ulta Deals online

Urban Decay Palettes now $24.50, reduced from $49 at Sephora!

50% off big brands at Sephora plus free shipping this weekend only! We’re talking Urban Decay, Bumble & Bumble, Tarte, Benefit, Anastasia… even a whole selection of gifts that are $20 or less.

At Ulta, find new deals added through the weekend, from MAC, Benefit, It Cosmetics, Philosophy, DryBar, Lancome and more.

Even more…

Huge clearance deals at Nordstrom rack online, plus a one-day flash event with discounts on brands like Ugg, Doc Martens, Madewell, Free People, Veronica Beard, Nike, Drybar and more! UGG slippers for men and women are 25-46% off and arguably the gift of 2020. Also find deals in their cold weather shop including snow and even 40% off Hunter Rain Boots!

30% off womenswear at Boden, a favorite daywear destination for lots of us.

Shopping designer? Visit Net-A-Porter’s Black Friday Deals with up to 50% designer shoes, clothing and accessories on sale, plus save an extra 15% off specially marked items. We want this teddybear faux shearling jacket for 40% off!

Staub Dutch Oven now $99.95, regularly $429 at Williams-Sonoma!

Wiliams-Sonoma is offering 50% off Black Friday weekend on cookware, cutlery and wow, huge deals on Staub enameled cast iron and huge deals on dozens of Le Creuset items. Also KitchenAid stand mixers, Breville and Nespresso devices, and more than 40 items from Cuisinart to get your kitchen ready for lots of cooking this winter.

Macy’s has over 90,000 Black Friday specials (you read that right) from sheets to sweaters, men’s gifts to — we love this mini Michael Kors backpack at 50% off for a style-conscious tween or teen. For men, the Polo Ralph Lauren waffle shirts are a great gift at just $21.99/ea. This Instant Pot is 53% off. For your tree, save 25% on their lovely 2020 Swarovski ornament collection.

Up to 50% off at Adidas Black Friday weekend with terrific deals on shoes, hoodies, and other sports accessories for everyone in the family. Our teens loooove these Stan Smiths on sale!

Saks Fifth Avenue doesn’t have the biggest Black Friday deals, but if you shop online there, get a $75 gift card with a $150 purchase! Plus save 15% on select beauty products, and a $225 beauty haul gets you a massive beauty sample bag gift with purchase.

If you shop Bloomingdale’s, stay home and find 25% off non-sale, items, plus 50% off sale items on Black Friday Weekend. We have our eye on women’s boots and booties at 50% off including Vince, Stuart Weitzman, Botkier, and Vince Camuto.

West Elm Black Friday weekend deals includes 50% off leather furniture, up to 50% off bedding, 40% off frames and lighting, and 40% off trays, barware, and some really fun holiday decor.

More for the kitchen from Sur La Table: Up to 55% off tons of wonderful gifts and items for the kitchen and home from all the brands you love, like Henkels ($49 for a $160 knife set), Le Creuset, Vitamix, Nespresso, plus fun accessories that make great stocking stuffers.

Sacks OFF 5th sales will run 11/21 through 11/29, and you’ll find deals up to 50% or 60% off jewelry, accessories, clothing, and more. Some deals to watch: a 50-piece Tom Ford lip color set for 50% off (maybe split this one with some friends?), Effy diamond stud earrings for 60% off, a Phunkee Tree mini UV sanitizing wand for 50% off (goodbye, germs), Fendi sunglasses for 67% off, Stuart Weitzman suede mid-calf booties for 22% off (shown at very top) and another 50% off with code BFSTEALS; Crosley turntable for 33% off, and the most adorable La Croix dog toy for your dog’s stocking too.

The best deals on fashion, beauty, women’s gifts, and more

Rebecca Minkoff leopard satchel bag 35% off

Coach is offering 50% off more than Black Friday Deals on men’s, women’s, and accessories

Marc Jacobs comes through with a Black Friday 50% discount on their popular pillow bag, in gorgeous colors.

Kate Spade is 50% off site wide with code TGIBDF — whoa! Includes jewelry, handbags, wallets, winter accessories and more

Cole-Haan has 70% off site wide (wow) plus an extra 10% off with code THEBEST.

Rebecca Minkoff offers 30% off orders $150+ with code TAKE30 and 35% off $250+ with code TAKE35. Love the leopard satchel bag (above) with a strap that makes it equally stylish and practical. (And man, we’re craving just a little style these days!)

30% off site wide with code HAPPYHOLIDEALS on Yummie’s shape wear, tights, and clothing. (above)

20% off site wide at The Dry Bar’s high-end hairstyling tools and products, with extra discounts coming Cyber Monday. (11/19-29)

$20 off with code HOLIDAY20 on any 3-month+ subscription at Silk and Sonder

We love the Aloisia Beauty Korean beauty skincare brand and there are BOGO deals site wide — excluding gifts sets which are all 25%, and even in our own holiday gift guides. (11/25-12/1)

25% off everything with code GETGIFTY25 at Emily McDowell‘s gift cards, journals, planners, mugs, and more.

30% off everything at Erin Condren for planners and organizing accessories.

20% off site wide with code THANKS20 at Tiny Tags (above), a gorgeous woman-owned custom jewelry shop (11/27-11/30)

40% off site-wide with code Cyber40 at bāeo for plant-based skin care products, excluding their limited edition luxe gift set.

40% off with code CYBERMONDAY at Nourish Mantra for ayurvedic-inspired skin care products

20% off site wide on apparel, masks, and more at California Cowboy. Kate has their women’s kimono and loves it. (11/24-12/1)

25% off the whole site at Sock Candy with discount code BLACKFRIDAY (11/27-11/29)

35% off on Black Friday (11/25-26) and 40% off on Cyber Monday (11/30) at Ahava’s Dead Sea Minerals skin care products.

25% off + 2 free masks with any purchase at Masks by Jill + Ally (11/27-29)

30% off site wide at School Mask Pack for fun, colorful face masks for kids and teachers.

20% off site wide at Rebel Shields creative COVID face masks for kids and adults.

$100 off (making it just $149!) the Gear 1 home fitness system from Hyfit

50% off everything site wide + 7 days of “festive finds” with big discounts at ELOQUII’s women’s fashion for sizes 14-28. (11/25-12/2).

30% off all face masks at Luminora

Free gifts with purchases starting at $50 on Cotopaxi’s outdoors goods. You choose your gift, but options range from beanies and dopp kits to duffle bags and travel packs worth $170. The more you spend, the more valuable the gift.

15% off site wide at Gale & Hayes luxury handmade leather gifts from the women-owned company (above)

60% off lifetime subscriptions and 50% off 1-year subscriptions for the Calm app.

25% off everything at The Earthling Co. See our review of their bar shampoo.

The best Black Friday deals on gifts and home decor from smaller companies we love

Up to 50% off Ostrichpillow pillows and candles; early bird deals are sent to email subscribers (11/27-11/30)

10% off everything, 15% off $100+, 20% off $175+ at Artifact Uprising‘s gorgeous photo books, photo gifts, and calendars

20% off site-wide at Papier‘s beautiful paper goods, including stationery, invitations and announcements, and 2021 planners.

$200 off + 2 free Dream pillows with code BLACKFRIDAY200 at Helix mattresses (which we reviewed here).

Buy 2 get 1 free on Welly’s sustainable insulated drink ware (11/23-11/30)

20% off site wide with code CYBERWEEK20 at Verilux’s HappyLight healthy lighting solutions

25% off site wide with code CYBERWEEK25 on Pure Enrichment‘s premium wellness gifts, including heat therapy, salt therapy, aromatherapy, and more.

35% off site wide at We Are Knitters, on their knitting, crochet, and latch hook kits (11/22-11/28)

20% off with code YAY20 at Crane and Canopy‘s luxury bedding. (11/26-11/30).

20% off all sheets with code GOWILD at My Sheets Rock (11/27-11/30).

The best Black Friday deals on toys, gifts, gear, and clothing for kids and babies

Toys & Gifts

50% off Prismacolor at Amazon

$75 off with code “blackfriday” for new subscriptions to Monti Kids’s gorgeous, minimalist, Montessori-inspired children’s toys (11/20 – 12/04)

30% off with code GRATEFUL to new subscriptions at Little Feminist Book Club, which curates incredible, diverse children’s books for kids 0-9 (11/15-12/6)

30% off site-wide with code thanks30 at The Dough Project for all-natural craft dough and DIY mixes (11/25-12/2)

25% off sitewide at Smartick for interactive math and coding curriculum for kids ages 4-10 (11/23-11/27)

Get 50% off 12- and 24-month subscriptions at Epic’s digital reading platform for kids. (See our review here.)

Up to 85% off Xbox video games, including, Marvel’s Avengers, NBA2K21, Forza Horizon 4, Transformers Battlegrounds, Jumanji: The Video Game and Dragons: Dawn of New Riders. Also, 40% off three months of Xbox Game Pass Ultimate

Up to 75% off Nintendo Switch games, including Hotel Transylvania 3: Monsters Overboard and Adventure Time: Pirates of the Enchiridion

Up to 75% off Schleich classic playsets, horse toys, and more.

Kids and Baby Clothing

The super popular kids pjs at Hanna Anderson are just $25 and up.

30% off children’s clothing at Boden

Up to 40% off site wide at Nununu‘s alternative, modern children’s and adult clothing (11/27-11/30)

30% off site wide on Black Friday with code BKFRI30 and 25% off on Cyber Monday (plus, 40% off flash sales) with code CYBERMONDAY25 on 7 AM Enfant’s vegan outerwear and accessories for kids (11/27-11/30)

25% off site wide on Black Friday with code 2BCKF and on Cyber Monday with code 2CYBM at Florsheim Kids shoes, some exceptions apply (11/23-11/30)

30% off site wide at School Mask Pack for fun, colorful face masks for kids and teachers.

20% off site wide at Rebel Shields creative COVID face masks for kids and adults.

25% off site wide with code BLACKFRIDAY at Goumi for beautiful, minimalist baby essentials.

Baby Gear

40% off Evenflo’s Pivot Xplore travel wagon on 11/30 only

15% off custom colorization kits and canopies at Veer Crusiers, one of our favorite collapsible kid wagons around. (11/23 – 11/30)

20% off Evenflo GOLD Verge3 Smart Travel System (11/26-11/30)

20% off Evenflo GOLD Shyft Smart Modular Travel System (11/26-11/30)

40% off select Ergobaby Omni 360 Cool Air Mesh baby carrier with code FRIDAY40 (11/26-29) or CYBER40 (11/30-12/6)

25% off site wide at Baby Tula baby carriers (11/25-12/2, some exclusions apply)

Huge savings at Silver Cross‘s iconic British prams, including $350 off Coast strollers, $300 off Wave 2109 strollers, $100 off Jet2020 strollers and 40% off all accessories. (11/23-12/1)

20% off select car seats at the award-winning Canadian company Clek (11/23-11/30)

35% off Complete All Seasons carriers and Dragonfly Wraps in select colors at LÍLLÉbaby.

The best Black Friday deals on fashion and gifts for men

Coach Men’s Gifts are all up to 50% off select styles – save nearly $350 on this Bleecker leather backpack from Coach, above!

Cole Haan men’s shoes are up to 70% off, most 50-70% off, PLUS an extra 10% off with code THEBEST

An extra 20% off clearance at Nike for men, boys…even you.

Macy’s has over 90,000 Black Friday specials and standouts for men include the Polo Ralph Lauren waffle shirts, a great gift at just $21.99/ea, and a handsome Michael Kors hooded parka (above) that’s down to $129 from $375!

Save 30-50% on men’s gifts and designer clothing at Bloomingdales including Theory coats, BOSS sweaters, and Feragamo shoes and accessories. Lots of men’s coats and puffers 25-40% off for practical but stylish gifts.

Kate Spade gifts for him are 50% off with code TGIBDF – lots to choose from!

30% off when you buy two 375 flasks, or 20% off a flask & holster, at High Camp Flasks luxury flasks, while supplies last. (11/27-12/9)

20% off site wide on apparel, masks, and more at California Cowboy. I highly recommend their flannel shirts. (11/24-12/1)

20% off site wide with code BLACKFRIDAY20 at Third Eye Headlamps for outdoor enthusiasts.

20% off site wide at Rebel Shields creative COVID face masks for kids and adults.

20% off + 100 trees planted with every Tentsile tree tents and hammocks purchase. (See our review here.)

$100 off (making it just $149!) the Gear 1 home fitness system from Hyfit

Even more for kids and babies…

10% off $100, $15% off $250, and $25% off $500 at JuJuBe diaper bags and gear, including tokidoki, Wonder Woman, Hello Kitty, and Harry Potter collaborations. (11/27-11/30)

40% off select Mabel’s Labels personalized labels

15% off site wide at TinyMe, for labels, bags, personalized puzzles and more.

25% off with code GOBEBF on GoBo snack spinners for kids

25% off with code THANKSBABY to diaper orders over $50 at Coterie (11/26-11/29)

25% off site wide with code CYBERWEEK25 at Bentgo for lunchboxes and other meal-planning gear

Big discounts (up to $165 off!) select strollers and modern baby and toddler furniture at Lalo. (11/25-12/4)

25% off the Formula Pro Advanced at Baby Brezza (11/27-11/30)

20% off site wide at Regalo Baby safety and security products for families, including their portable play yard and 192-inch super-wide baby gate.

30% off select bundles of Hegen baby bottles, drink bottles, and storage solutions.

20% off DockATot baby sleeping gear, some exclusions. (11/27-12/1) (See our review here.)

40% off with code BF40OFF at Baby Dream Machine‘s natural sleep machine, combining red-light therapy, pink noise, humidifier, and aromatherapy in one adorable device.

20% off VAVA baby monitor (11/23-11/29)

25% off VAVA smart baby thermometer (11/26-27, and 11/30-12/6)

20% off site wide with code GIVETHANKS at Evenflo (11/22-11/28)

25% off site wide with code cyber25 at Evenflo (11/30-12/2)

The best tech Black Friday deals

$30 off Kindle devices (reg. $89.99)

Up to $30 off Echo devices

$80 off the Ring Video Doorbell Pro (reg. $249)

35% off all Adidas phone cases – great stocking stuffer idea for teens!

$70 off Fire HD 10 tablets and Fire HD 10 Kids Edition tablets

Up to $130 off Blink outdoor security camera kits

$100 off (making it just $149!) the Gear 1 home fitness system from Hyfit

UP to $20 off Amazon’s Fire TV stick devices, including this 4K with Alexa Voice Remote

$2400 off (yes, that’s right!) the Canon EOS 5DS DSLR Camera body (making it $1299).

15% off the GE Profile Opal nugget ice maker at Amazon, for those of you who are also addicted to nugget ice.

30% off Canon IVY mini photo printers at Target

20% off Aura digital photo frames

Up to $80 off Ecobee thermostats, smart cameras, and more. (See our review here.)

1 year of PlayStation Plus for free if you switch your phone service to Verizon.

Get 50% off 12- and 24-month subscriptions at Epic’s digital reading platform for kids. (See our review here.)

Huge discounts on Shark small appliances: 40% off the Steam Pocket Mop; 20% off the hard-floor VACMOP Pro; $180 off the Shark APEX Upright Vacuum, and lots more!

40% off with code BF40OFF at Baby Dream Machine‘s natural sleep machine, combining red-light therapy, pink noise, humidifier, and aromatherapy in one adorable device.

30% off Tile tracking devices, sticker-four packs and more great deals.

Huge discounts on Sharp kitchen appliances for families who are remodeling: Buy three, get one free with savings of $2,299; buy four, get two free with savings of $3,199; buy four, get three free with savings of $2,929, and buy one get one free with savings of $399.

20% off Treatlife smart dimmer switch 4-packs.

60% off lifetime subscriptions and 50% off 1-year subscriptions for the Calm app.