Science-backed haircare is finally closing the gap between hope and real help for frizzy, damaged hair. Perricone MD’s new line is taking the same no-nonsense approach to hair as they do with skin, so you get healthy hair without the guesswork.

This isn’t about the usual quick fixes that make your hair look better for just a few hours. Perricone MD takes the same protein-repair logic behind their skincare and brings it to their haircare line, offering lasting strength instead of temporary shine. But protein alone isn’t enough if your hair is dry.

You know how skincare loyalists swear by hyaluronic acid for moisture? Turns out, your hair loves it, too. And time-released amino acids work quietly behind the scenes, keeping hair hydrated for a full 24 hours—a true set-it-and-forget-it situation that holds onto hydration through gym days, playground runs, and coffee dates.

Targeted keratin blends and lasting moisture matter more than short-term shine, and Perricone MD’s routine is proof that you can accomplish both without adding another half-used bottle under your sink. Swapping in just one product designed to repair, not just mask, can make your mornings a little easier and your ponytail a little less crunchy.

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