A quick trip to the mall and of course I find myself in the Vans store, at which point I might have squealed upon discovering these new mermaid Vans . How cool are they?! They're actually being billed as "snakeskin" but add the rose gold…
Customizing your own clothes is on-trend for kids this fall and a great way to kids express themselves -- whether it's DIY customized denim jackets or color-your-own backpacks and bags . So it's going to be pretty fun for a lot of kids t…
If your kids are big sports fans like mine, with lots of seasons just getting started or already underway, they love finding fun ways to show off their team spirit. However, lots of schools are starting to ban team jerseys (for real), me…
We are enamored of those tees for our kids featuring superheroes, pop culture references, rock bands, and sports teams. And they love them. In part because they know that we love that stuff, and they're pleasing us to show their allegian…
Our friends at Chatty Feet have done it again, updating their killer collection of artist and pop culture socks for kids and adults . I'm such a fan, I'm currently wearing Andy Sock-hole right now -- but only because Feetaso is in the ha…
Like you, I'm a fan of sales. I'm also a fan of of J.Crew -- especially for kids' clothing , because it's always the perfect blend of well-made and "I wonder if they have that in my size." So when I saw that everything on the J.Crew Fact…
Scratchy tags, raised seams, and puffy patches on shirts or pants may seem like little things to a lot of us, but they can be big deals for kids with sensory issues. So leave it to Target to create a line of new sensory-friendly kids' cl…
SMy daughter's new obsession: hair braiding videos . She's all over YouTube, checking out the coolest braid styles she can do herself, do to her friends, do to me, do to her great-grandmother...basically anyone too nice or too tired to s…
Australian brand Cotton:On Kids makes some really cool kids' clothes , and they may have just outdone themselves with a new line of 100% cotton scratch n' sniff tees , PJs , and accessories like a fun popsicle pencil case and jelly bags …
We love when big brands put energy toward doing good, especially when it positively impacts the lives of children. That's why we're so pleased to be teaming up with JCPenney, to help spread the word about their wonderful new Pair Up prog…
Kate just turned me onto the very cool online boutique Will and Ivey , and poking around their sale section , I instantly fell in love with this super chic toddler swing dress . On sale, no less! It's everything I always loved about dres…
It's that time of year again: Shark Week! Which is a favorite of ours around here. And it's become a bit of a tradition for us to round up our favorite shark picks for kids. This year, we couldn't help but notice how many awesome kids' s…
I mean wow! One bowl is made of woven grass. One bracelet is crafted from a parachute cord. And there's so much more! These gifts are truly unique.
Since unicorns show no sign of going away -- nor would we want them to -- I couldn't wait to share the most adorable baby gift ever : The soft, cuddly new unicorn hooded bath towel from Pottery Barn Kids . I saw it at a recent press even…
The thrill of watching a joyful toddler play in the ocean is almost enough to outweigh the pain-in-the-neck routine of swim diapers and sunscreen and sand and coverups. Not to mention the wagon full of towels, toys and other gear . But I…
My girls have been eying those unicorn Vans forever (because who isn't obsessed with unicorns right now ?) but they've only been available in baby sizes. Until now. That's right, they're available in big kid sizes , and you know I'm snat…
Several times a year, I stalk my inbox for notifications about the seasonal Tea Collection sales. And now, right in time for summer (and my kids' outgrowing everything, sigh), here it is again! With nice prices on their Australian-inspir…
It's hard to believe that when we started this site, I was thinking about binkies for my daughter, and now it's like I blinked -- and I'm thinking about bras. Gah! While I wholly admit that the affordable Target made-up-brand-name bras a…
We love these cool new socks because they’re not just practical; they’re also fun and educational.
Pool accessories have come a long way since I was a kid. Back then, we made do with inner tubes and foam noodles, but now there's larger-than-life, lounge-able swans and rainbow unicorns . Not to mention huge floating hashtags. But my fa…
While I love a classic sailboat print as much as the next mama, I've been looking to find something a little fresher for my son's big debut at the kiddie pool this summer. And OMG these reusable swim diaper for boys (and, hey, girls too!…
But did you know that Target offers these kids’ tees that support their #takepride initiative?
It's finally getting to pool and beach season (yippee!), which means time to shop for bathing suits for kids . Like many parents, we like that one-piece bathing suits keep our littlest ones covered up...although we also appreciate that a…
Kids' activewear is kind of a funny phrase, if you think about it, since kids are such constant blurs of motion -- it's like every piece of clothing turns into activewear, purposefully or not. Which is what makes the new GapKids and Marv…