Cool Mom Picks Parent Pulse · Data

Parenting Statistics & Survey Results from Cool Mom Picks

What real parents tell us about spending, screens, school and family life, updated as answers come in.

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Latest finding

of parents plan to spend the same or less on gifts than last year.See all 8 findings

Quick stats

51%Almost half of parents haven't started holiday shopping yet.

53%are giving mostly things to unwrap.

86%of parents plan to shop Amazon this season, followed by Walmart and Target.

45%The sweet spot: 3–5 gifts per kid.

From: Holiday Gift Spending 2026: What Parents Are Really Planning

Featured report

Holidays

Holiday Gift Spending 2026: What Parents Are Really Planning

Live · early results · updated Nov 3

Parents are planning a careful holiday. Most expect to spend about the same as last year or less, and the most common budget lands at $200–$349 per kid, spread over three to five gifts.

Read the full report (8 findings)

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