Back to school shopping - the coolest kids backpacks and bags

We're pretty sure that back to school is synonymous with a brand new backpack and not one that's ragged and torn from last year's heavy load of school books and homework. Here are a bunch of our favorite book bags that are not only cool, but will stand out in the sea of licensed character packs on the hooks and in the cubbies. Madpax Available in four sizes and eight colors, we're pretty sure these super cool Madpax (at top) won't ever end up in the lost and found. ($28 and up at Madpax)

Diaper Dude We love the new kids backpacks from one of our favorite diaper bag designers. ($45 at Diaper Dude)

Mini Cartable Jouy Rose This French school bag features a lovely 18th century Toile print, updated for this century with fluorescent pink birds. Gorgeous.  ($60 at Clara de Paris)

fül Heartbreaker The ful backpacks are built to last, with extra padded comfortable straps for little backs. ($40 at fül)

Toddler Backpack Just enough room for a few toys, a snack, and lots of macaroni necklaces. ($45 at weepereas)

Schoolbags for Kids With every schoolbag purchase, Schoolbags for Kids donates a schoolbag with supplies to a kid in need. Love. ($55 at Schoolbags for Kids)

Recycled Cotton Backpack The lightweight canvas backpacks from Baggu are perfect for little kiddos who need a bigger backpack without all the bells and whistles.  ($32 at Baggu)

The Navigator Complete with a padded back panel, tons of pockets, and a built in organizer, Mojo backpacks are simple and sturdy. ($48 at Mojo / 15% off with code "coolmom15" - valid for one-time use though 10/31)    More back to school guide picks: The Coolest Lunch Boxes and Lunch Bags Parents' Lifesavers Better Lunchbox Snacks The Coolest Kids Wear from Tea Collection