If you caught our Editor-in-Chief Liz Gumbinner on NBC’s TODAY this morning talking about the coolest back to school gear for kids, you’ve come to the right place. You’ll find all the items featured on the show, plus over 100 more awesome back to school goodies for your little and big kids, on our brand new Back to School Shopping Guide.

And along with the fact that many of the cool kids’ clothes and school supplies we’ve featured in our guide are made and sold by small, family run businesses (like us, actually!), you’ll find a slew of amazing back to school discount codes and special deals, including most of the the items you saw on the show (even Kajeet phones for kids!), to make it a little easier on your wallet. Hey, we’re parents too!
We’re also giving away an amazing $700 Back to School Essentials prize package to one lucky winner, by the way. So head on over, toss your name in the hat, and get shopping. And thanks for visiting! -Team Cool Mom Picks


For more cool back to school picks, check out our Back to School Shopping guide, take a peek around our site, and subscribe to our free newsletter, where you’ll get amazing discounts and subscriber-only special offers.

To see the segment on the TODAY show, click here!

Extra Special: Save 75% on lunch boxes from My Cocolime with code cmp75.