The #shopsmall movement is one we’ve been supporting even before there was an unofficial Small Business Saturday followed by a very official Small Business Saturday (now kindly supported by American Express). Lots of our favorite indie businesses, small shops, emerging businesses and makers are even offering extra special deals today and through the weekend, as if you needed one more reason to support a favorite mom-and-pop.

So check out some of these codes and knock that holiday shopping off your list — or replace those gloves you lost, get that belated baby gift, or find the perfect winter coat for your kiddos.

Above: Caviar Gem handmade necklace by Peggy Li

Of course, you can also just walk around your own community too today! Small businesses aren’t just shops — they’re hair salons, coffee shops, a local chemist, the shoe repair place, your dry cleaner, your eyeglass repair place…you name it.

And hey — you can always frequent your favorite local restaurant today should you need a break from Thanksgiving leftovers. (Shout-out to Brooklyn’s Sociale, Jack the Horse Tavern, Fascati’s, Gran Electrica, Dellarocco’s, and my beloved home away from home, Clark’s.)

Tortino al Ciccolato at Sociale Brooklyn, one of the best local restaurants in Brooklyn Heights

The insanely perfect Tortino al Cioccolato at Sociale Brooklyn. I may need one right now.

We’ll continue to update this post with sales all day (and weekend) long, so be sure to check back. Also be sure to check our Black Friday weekend deals post for even more codes and deals — and you definitely want to follow us on Twitter where we’ll be sharing even more of the best deals as we get wind of them.

The deals here are up to date to the best of our knowledge but some things may change and some supplies may run out, because, small businesses.

CMP is an rstyle affiliate. Shopping through some of these links may generate a small commission, which helps support our own small business. There has been no compensation for inclusion here.


Small Business Saturday Deals on Gifts of All Kinds

CHNGE: Ethically made streetwear for men and women up to 50% off

Elva Fields jewelry: 30% off site wide with code SOGRATEFUL through 11/26

Peggy Li Jewelry: 20% off handmade jewelry all weekend with GOBBLE20

Knomo Bags and Laptop Bags: up to 60% off sitewide

Paloma’s Nest luxury handmade gifts, ornaments and homegoodsSave 20% off any order with code JOYFUL20; Save 25% off any order $100+ with code JOYFUL25; Save 30% off any order $200+ with code JOYFUL30. All orders ship for FREE in the US and arrive by Christmas Eve!

Personalized First Christmas Ornament via Simply Silhouettes | Cool Mom Picks holiday gift guide

Simply Silhouettes: 25% off all orders of silhouette gifts with code Holiday18 through Monday

Paper Culture: 50% off all their beautiful holiday cards through 11/27, with a tree planted for every order.

Artifact Uprising photo gifts: 20% off site wide with code GIFTJOY through 11/26

Knock Knock humorous cards, books and gifts 25% off site through Monday with GETGIFTY


gorgeous handmade earrings from Natalie Joy Jewelry

Natalie Joy handmade jewelry: 30% off sitewide (including gorgeous earrings above) with NJOYSHOPPINGSMALL

Maison Miru jewelry: 40% off site wide with code HAPPYHAPPY through 11/26

The Phluid Project: 20% off hip gender-neutral clothes sitewide through 11/26

Ready-Made jewelry: 30% off your entire order with code READYMADE30 through 11/25, 40% off Cyber Monday Bundles, no code necessary, and 30% off non-bundles with code READYMADE30 through 11/28

Bestowe Gifting gift boxes: 15% off plus free shipping on Black Friday, 20% off and free shipping on Small Business Saturday, and 15% off and free shipping on Cyber Monday


Holiday ornament cards at Minted: Like a card and little gift all in oneMinted photo ornament cards

Minted: 20% off holiday cards, photo gifts, fine art and home decor orders $150+; 15% off all other items with code BF2018 extended through Saturday

Emily McDowell: 25% off all gifts, cards and fun stuff sitewide through 11/26 with code GETGIFTY

Inkbox semi-permanent tattoos: 30% off everything with code INKFAM30

Motif photo books: 30% off photo books + free basic shipping for Black Friday, and 30% off photo cards + free basic shipping for Cyber Monday

Chatbooks: 20% off everything with code JOY through 11/26

Papaya Art: 25% sitewide including stationery, gifts, bags and accessories, holiday and more, plus get a free beautiful “Wander” water bottle with $75 purchase.

Tentree apparel: 20% off + free gift with purchase

Alfred Sung watches: 50% off entire site through 11/26

Serena and Lily: 20% off home goods, housewares, kids and adult furniture  with code GATHER

Tentsile tree tents: Up to 30% off tents, hammocks and accessories + increased tree planting and donation to charity with every purchase through 11/25

Crane & Canopy bedding: 20% off entire site with code CHEER through 11/26

Faherty home decor blankets & ponchos: 25% off entire site through 11/26

Related: All the best Black Friday 2018 weekend deals all in one place

Small Business Saturday Deals for Kids and Babies

Clothing and Accessories

Appaman kids outerwear and jackets: Great discounts for Black Friday weekend!

Appaman: 25% off kids clothes and outerwear sitewide with code TAKK (excluding permanent collection)

Babiators kids glasses and sunglasses: BOGO deal through 11/26

Bash + Sass minimalist kids’ clothing: 20% off select styles with code PUMPKINPIE through 11/26

Miyuki kids’ clothing: 20% off the entire sale collection with code WHYWAIT

PLAE shoes: Up to 50% off select adult and kid styles, plus spend $100 and get $25 off or spend $150 and get $45 off through 11/26

RAGS kids’ clothing: 25% off site wide (excluding Disney) with code BlackfriYAY25 through 11/25

Tea Collection stargazers collection of cool clothes for kids

Tea Collection kids clothing: 30% off  clothes for babies, kids and tweens + free shipping with code CYBER30; plus tons of styles under $15, including $12 graphic tees (regularly $30), $10 girls leggings (regularly $25) and $15 baby rompers (regularly $35)

Yellowberry: 25% off entire line of girls bras, leggings, underwear and more with BLACKFRIDAY25


Toys and Gifts for Kids

Tegu magnetic building block set for classroom | Cool Mom Picks

Tegu Magnetic Wooden Block Sets for kids: 25% off at Magic Beans

Dylbug: 20% off kids’ personalized plates through Monday with code THANKFUL20

Estella NYC baby gifts: 30% off all gifts, including organic toys clothes and accessories. Plus free shipping on orders over $18 through 11/26

Gramma in a Box kids’ cooking kits: $50 off one-year subscription with code black50

Plum Print: Save 50% on albums made from your child’s artwork


Kidvelope Mission Adventure Box for kids to play with family members in other cities

Kidvelope Kids Mission Adventure Boxes: 20% off your order with COOLMOMPICKS20

Cratejoy subscription gift boxes:Friday:  CJBLACKFRIDAY for special discounts on 100+ boxes, with more than 500 boxes on sale; Sunday: participating boxes 20% off with SUBBOXSUN; Monday: participating boxes 30% off with code CYBER18.

Wonderbly personalized story books: 15% off every purchase through 11/26

Chickapig board game: 40% off on Black Friday


Baby Gear

Thule Urban Glide jogging stroller on sale for holidays

Thule strollers: 20% off at select retailers (including small biz Magic Beans) through 12/3

Magic Beans: Indie baby and kids shop offering deals on brands including Clek, Nuna, Uppababy, Britax, Silver Cross, Cybex and more; and get a $20 toy free with $75 purchase of full-priced items with code FREE TOY

DockATot infant sleeping cots: 20% off sitewide with code DOCK20 through 11/26

LILLEbaby baby carriers and bags: 40% off site wide (except Disney), no code necessary.

Copper Pearl bibs and blankets: 10% off all orders, 20% off orders $75+, and 25% off orders $150+ through Nov 24

Skip*Hop baby gear: 25-50% off entire site + Skip*Hop products in Carter’s stores through 11/24, up to 60% off entire site on Cyber Monday

Haakaa breast pumps & baby/toddler feeding: 25% off site wide and on Amazon with code THANKS25 until 11/26

Hauptli Haus Kids baby bibs: 20% off with code BLACKFRIDAY through 11/26

Joli Moli baby gear: 20% off site wide with code BLKFRIDAY18 through 11/25

Loulou Lollipop baby teethers and gifts: 25% off site wide with code GIVETHANKS25 through 11/25

Tula baby and toddler carriers: 35% off select items + 50% off select blankets

Serena and Lily: 20% off home goods, housewares, kids and adult furniture  with code GATHER

Owlet Smart Sock baby monitor: 20% off, no code necessary

Small Business Tech Deals

Bitsbox monthly subscription box -- and more cool tech picks!

Bitsbox coding toys and subscription box$15 off plus free ship with code CODETURKEY

TwelveSouth: Deep discounts on Apple accessories on clearance including iPad and iPad Mini cases, charging stands, iPhone cases, MacBook cases, and the BassJump 2 portable subwoofer.

Canary security cameras: $50 off their all-in-one security camera and other discounts

Cinemood portable movie projector: $100 off ($299) through 12/2

codeSpark Academy subscriptions: 62% off a lifetime membership + a free plush.

Pai Technology STEM and coding toys for kids: 30% off the entire site

Cool men's gift ideas: Sonos Playbar Wireless Sound System for Home Entertainment

Sonos speakers: rare discounts on Sonos One ($25 off), Sonos Beam ($50 off), and Sonos Sub ($100 off, above)

PhoneSoapSmart Phone Sterilizers : 20% off everything + free shipping with code Give20 through 11/27

Tile trackers: 28% off pro combo 4-packs + a free Echo Dot with purchase.

Tech Will Save Us STEM toys for kids: $25 off when you spend $100 with 2CYBERWOW on Saturday plus free shipping; 35% off select toys, plus buy 2 toys and get 25% off with code 2CYBER25 through 11/24, or buy two toys and receive a free t-shirt on Cyber Monday.