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LEGO.com Black Friday deals
LEGO · Sale Nov 27–30
LEGO's own sale page, where the discounts, free gifts with purchase and Insiders offers show up. Sign in with your Insiders account to see member pricing.
Gift guide · Holiday gifts
When is LEGO's Black Friday sale? Dates, Insiders Weekend and what usually goes on sale
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I love LEGO's!! So if there's a LEGO set on your wish list (or maybe a few, no judgment), you already know its going to cost ya. One set can be the gift budget, so it really pays (pun intended) to know when LEGO's own sale starts and when the free stuff shows up.
Here's what LEGO has confirmed for Black Friday 2026, what usually goes on sale, and the timing hacks that actually save money.
The 2026 dates
Insiders Weekend: Saturday, November 21 and Sunday, November 22. You need a free LEGO Insiders account and have to be signed in to get the member deals. Black Friday through Cyber Monday: Friday, November 27 to Monday, November 30, on LEGO.com and in LEGO stores. LEGO says to expect discounts, gifts with purchase and more starting November 27. LEGO hasn't announced which sets will be discounted or which free gifts will be offered yet. We'll update this page when it does.
Where to shop the sale
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LEGO sets at Target
Target · Compare prices
Target is worth checking against LEGO.com. It often marks down the same sets, so compare the final price before you buy.
What LEGO usually puts on sale
LEGO's own Black Friday discounts tend to land on sets that are retiring or haven't sold as well, rather than the newest releases. Last year that included big retiring sets like the Lion Knights' Castle. The bigger draw at LEGO.com is usually the extras: free gift-with-purchase sets when you spend over a set amount, and bonus Insiders points you can put toward a future order. Insiders earn at least 5% back in points on most purchases.
Free gifts you can still get before Black Friday
A few gift-with-purchase offers are running now on LEGO.com and end before the Black Friday sale starts: Penguins in Love (40886) free with purchases over $100, through November 15. Ariel and Flounder's Birthday Music Fun (30720) free with $40 or more in LEGO Disney sets, through November 15. A Venetian Water Taxi free with the Venetian Neighborhood set, through November 20.
How to get the most out of it
Sign up for LEGO Insiders now. It's free, and the Insiders Weekend deals only show up when you're signed in. Check Amazon, Target and Walmart too. LEGO.com is where the free gifts and points are, but other stores sometimes cut the price of the same set more. Compare the final price before you decide. If you're after a specific set, watch whether it's marked as retiring. Retiring sets are the most likely to be discounted, and the least likely to come back.
How we put this together
Dates come from LEGO's own Black Friday and Insiders Weekend pages and from LEGO fan news sites that track the sale each year. Prices and dates were checked on November 10, 2026, and we'll update this page as the sale goes live. Deals change fast, so confirm the price on the retailer's site before you buy.
Reader Q&A
Holiday gifts questions, answered
When does LEGO's Black Friday sale start in 2026?
LEGO's Black Friday sale runs from Friday, November 27 through Cyber Monday, November 30. LEGO Insiders get an early Insiders Weekend on November 21 and 22.
Do you need to be a LEGO Insider to get Black Friday deals?
Not for the Black Friday sale itself, but the Insiders Weekend deals require a free LEGO Insiders account and signing in. Insiders also earn points on purchases.
Is LEGO cheaper on Amazon or at LEGO.com on Black Friday?
It depends on the set. LEGO.com is where the free gift-with-purchase sets and Insiders points are, while other retailers sometimes discount the same set more. Compare the final price for the set you want.