The cutest kids swimsuits, now on sale if you hurry!

Hi, I’m the mom who’s always racing to find swimsuits for my kids in oh…mid-June when they’re all sold-out. Don’t be like me.

Especially because one of our favorite mom-run kids’ labels, Primary, is now offering their colorful, durable, mix-and-match kids’ swimsuits for 25% off today only!

Find UPF 50 short and long-sleeved rash guards with two-tone baseball jersey styling, solids, or rainbow stripes; gender-neutral swim trunks and swim shorts plus bikini bottoms for girls; cute swimwear and hats for babies; and a bunch of tank suits and rash guard maillots too.

I just love everything about this brand, from the people who run it, to the quality and styling of their well-made kids’ basics.

I think the prices are great for this quality, even if you miss the sale — the Primary is regularly $22.50; comfy swim trunks in 10 colors from sizes 2-12 are regularly $18; and super cute swim diapers for babies are regularly $14.50.

Now, subtract 25% if you’re fast. Sweet!