01
rhode pocket blush in Sleepy Girl
rhode · $25
#1 on our list. A cream blush in a little stick that fits in any stocking.
Gift guide · Holiday gifts
When do Black Friday sales start? Every 2026 date, plus the best toy and kid deals
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It’s that time of year again! Time to start scrolling through all those Black Friday deals before the good stuff is gone. Every store starts its sale on a different day (some kicked off before Halloween, no joke!), and the best toy deals sell out fast. I mean, can you even find that Advent calendar now?!?
So we're keeping it all in one place: when each sale starts, our brand-by-brand guides, and where to find the toy, baby and kid deals. We'll update it every day through Cyber Monday, November 30.
At a glance
- 01rhode pocket blush in Sleepy Girl$25
- 02Garage UltraFleece Hoodie
- 03Gap Softest Flannel PJ Pants
- 04Quince Mongolian Cashmere Crewneck$50
- 05Vessi Women's Weekend Classic$150
- 06Primary Kids Lightweight Puffer Jacket$39.50
- 07A Court of Splintered Harmony$32
- 08Walmart toy deals
- 09Target toy deals
- 10Walmart baby deals
- 11Target baby deals
- 12Not sure what to buy yet?$4.95
At a glance: all 12 picks
- 01rhode pocket blush in Sleepy Girl$25
- 02Garage UltraFleece Hoodie
- 03Gap Softest Flannel PJ Pants
- 04Quince Mongolian Cashmere Crewneck$50
- 05Vessi Women's Weekend Classic$150
- 06Primary Kids Lightweight Puffer Jacket$39.50
- 07A Court of Splintered Harmony$32
- 08Walmart toy deals
- 09Target toy deals
- 10Walmart baby deals
- 11Target baby deals
- 12Not sure what to buy yet?$4.95
Black Friday and Cyber Monday 2026 at a glance
Black Friday is Friday, November 27, and Cyber Monday is Monday, November 30. Here's when the sales we're watching start, as of November 10: Amazon: early Black Friday deals are live now, and its Black Friday Week sale runs November 19 through Cyber Monday. Walmart: early deals November 12 to 15, Black Friday deals November 23 to 29, and Cyber Monday deals November 30 to December 2. Target: early Black Friday deals started November 5, with new deals added each week. LEGO: Insiders Weekend November 21 and 22, then the Black Friday sale November 27 to 30. Crocs: early Black Friday deals are live now. Lululemon and Bath & Body Works haven't announced their 2026 dates yet. Our guides below have last year's dates and deals, so you know what to expect.
What parents are buying right now
These are the most-ordered items through our links from October 20 to November 2. Prices are regular prices from our November 9 recap, and we'll note Black Friday prices as each sale goes live.
02
Garage UltraFleece Hoodie
Garageclothing · Price varies
#2 on our list. The fleece hoodie teens actually ask for.
03
Gap Softest Flannel PJ Pants
Gap · Price varies
Readers bought these in multiples, so matching family pajamas are clearly happening.
04
Quince Mongolian Cashmere Crewneck
Quince · $50
Real cashmere for $50, which explains why it keeps showing up on our list.
05
Vessi Women's Weekend Classic
Vessi · $150
Waterproof knit sneakers for school drop-off in the rain.
06
Primary Kids Lightweight Puffer Jacket
Primary · $39.50
The top kids' pick on our list: a light puffer that layers under a heavier coat.
07
A Court of Splintered Harmony
Barnes & Noble · $32
The bestselling book through our links, from Sarah J. Maas's A Court of Thorns and Roses series.
Where to find the toy, baby and kid deals
The big-box stores are where toy and kid-gear prices usually drop the most, and the deals change daily, so check both before you buy.
08
Walmart toy deals
Walmart · Black Friday deals Nov 23–29
Walmart's second Black Friday event runs November 23 to 29, and its Cyber Monday deals go November 30 to December 2. Toys usually get a big share of the doorbusters, so check early in the week.
09
Target toy deals
Target · Early Black Friday deals live now
Target started its early Black Friday deals on November 5 and is adding new ones each week. Compare against Walmart and Amazon on the same toy, since the cheapest store can change day to day.
10
Walmart baby deals
Walmart · Black Friday deals Nov 23–29
Car seats, strollers, monitors and other big-ticket baby gear are worth watching during Walmart's Black Friday week. Check the exact model number before you buy, since stores sometimes sell special versions.
11
Target baby deals
Target · Early Black Friday deals live now
Target's baby section gets weekly deals through the season. If you're registered there, check your registry's completion discount too, since it can beat a Black Friday price on some items.
Our brand-by-brand Black Friday guides
For the brands parents ask us about most, we've written up when each sale starts, what went on sale last year and how to get the most out of it. We're updating each one as the sales go live.
12
Not sure what to buy yet?
$4.95
Our 2026 Holiday Gift Cheat Sheet has 50 gifts sorted by age and budget, from $4.95 stocking stuffers to a few worthy splurges. Pick your list now, then shop it when the sales start.
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How to tell if a Black Friday deal is actually good
Compare the same item at two or three stores. The lowest price on a toy can move from Walmart to Target to Amazon in a single day. Check the model number on big-ticket kid gear. Some Black Friday versions of car seats, strollers and electronics are slightly different from the regular ones. Look at the return window before you buy gifts. Many stores extend holiday returns into January, but sale items and final-sale sections can be exceptions. Buy the popular kid sizes and colors early. They're what sells out first, and a slightly smaller discount on Monday beats no stock on Friday.
How we put this together
Sale dates come from each store's own announcements and from deal trackers that log Black Friday schedules each year, checked on November 10, 2026. We'll update this page daily through Cyber Monday as stores announce dates and deals go live. Prices change fast, so confirm on the store's site before you buy. Some links on this page may earn us a commission.
Reader Q&A
Holiday gifts questions, answered
When is Black Friday 2026?
Black Friday is Friday, November 27, 2026, and Cyber Monday is Monday, November 30. Many stores start their sales well before that, so check each store's dates above.
When does Walmart's Black Friday sale start in 2026?
Walmart's early deals run November 12 to 15, its main Black Friday deals run November 23 to 29, and its Cyber Monday deals run November 30 to December 2.
When does Amazon's Black Friday sale start?
Amazon's early Black Friday deals are already live, and its Black Friday Week sale runs from November 19 through Cyber Monday, November 30.
Where are the best Black Friday toy deals?
Walmart, Target and Amazon usually have the deepest toy discounts, and the lowest price on a specific toy can change from day to day. For LEGO, check LEGO.com too, since it adds free gifts with purchase and Insiders points.