Each year we share the best Black Friday deals online to help you manage your time, your budget, and get back to family faster. Here, find the big brands we can’t resist along with the small businesses we love. (And tomorrow for Small Business Saturday, we’ll be back with a focus just on those small businesses offering great deals.)

Anything new that pops up? You’ll find it in @coolmompicks stories on Instagram. And of course, refresh the retailer sites every so often because they’re just popping up new deals all day, right and left. Happy shopping in your PJs while you eat leftovers! And of course, happy savings.

Shopping through some of these links may generate a small commission, to help support our own small business, at no additional cost to you. There has been no compensation for inclusion here. Prices and deals are accurate at the time of posting, but subject to change, and some supplies are limited.


The Best Black Friday Deals from the Big Stores



UGG slippers on sale for black friday!

UGG Cozy Slippers in 3 colors
($69.99, regularly $100)

The indoor click & grow herb garden is wonderful!
Click n Grow Smart Garden 9, 29% off!

We’re starting at Nordstrom because [heart eyes emoji] Nordstrom! Find Hundreds of deals up to 50% off including some of Liz’s top favorites that let you treat yourself, plus a whole lot of gifts.

Like shopping designer clothes and accessories? Nordy club members get bonus notes for purchases, like $150 if you spend $500, right up to $1200 (!!) if you spend $3000. Suddenly those black Jimmy Choo booties (at 40% off) or the cult favorite Chloe shoulder bag (40% off) are even more appealing!

A few we love:
Issey Miyake zip wallet/mini clutch 40% off
Liz’s absolute favorite brow pencil from Anastasia 30% off (she’s stocking up!)
Men’s Ugg Slippers (up to 35% off — we have and LOVE!)
Spanx high-waisted flare pants 20% off
Herschel Supply Knit Beanie $25 off
Dyson AirWrap Multi Styler Set $100 off
Kate Spade Glitter Studs just $15! (priced like stocking stuffers)
Men’s Ray Ban Wayfarers and other styles 30% off

Kids and baby gifts on sale include baby gear, kids Hunter Rain Boots, essentials like sneakers and boxers, and tons of clothes of course.

Home gifts like the super soft cozy throw blanket – 31% off bringing it under $20!

And don’t sleep on home and tech gift deals here, like the Nori Handheld Steamer and Iron (25% off) that’s all over my Instagram feed, and the Click n Grow Smart Garden 9 that we’re all fans of, 29% off!


Truff White Truffle Gift Set from a cool Black-owned company, on sale for Black Friday

Truff White Truffle Gift Set (I have, I gift it each year, I LOVE IT – 25% off with coupon)

The best noice cancelling headphones of 2021 from Sony: Now on sale for Prime Day

My favorite Sony noise-cancelling headphones 11% off

Amazon Black Friday deals up the whazoo, as always starting before Black Friday and running through the weekend.

A few favorites:

First off, Oprah’s Favorite Things List supporting POC-owned and women-owned gifts, 20% off on select items

Beats Headphones and Earbuds, most 51% off

Bose Quiet Comfort Earbuds, Noise-Cancelling Headphones and Bluetooth Speakers up to 30% off. (These are amazing.)

LEGO, Magnatile, and and Mega building sets for kids, most around 33% off
(Though that LEGO Technic Lamborghini at 35% off is just for teens and adults!)

Instant Pot up to 40% off — good time to grab one of their Air Fryers.

For the kids, one of our favorite STEAMl toys, Osmo Genius starter kits and accessories for all ages, are on sale up to 54% off — keep an eye out for Amazon Deals of the Day on Osmo too.

For you: Our readers’ favorite COLOR WOW Dream Coat Anti-Frizz Spray 30% off.

Lots of Crayola toys and art supplies up to 45% off

Select computers, laptops, monitors tablets up to 50% off

mariopop switch controller on sale for Black Friday

Games and gaming accessories on sale including these awesomeMario Pop Switch Controllers 28% off (other styles too)

Lots more toys for kids on sale: We spot some great options including swing sets and backyard toys, STEM and building sets, family games for all ages, ride on toys, educational toys, and lots of fun stocking stuffers like Funko Pop figures up to 73% off.


Apple AirPods could make you the coolest gift giver ever

AirPods 2 gen (still best for smaller ears IMO) now $50 off! or 2gen AirPodsPro $60 off

Love that they’re guaranteeing to match any prices that may drop on Target before 12/24, so you know you’ll get the best price.

Electronics are ruling here this year including Apple devices and accessories, Otterbox cases, Sonos Soundbars and Speakers,

The KitchenAid Stand Mixer in gorgeous colors, $200 off!

FujiFilm Instax — a tween and teen favorite — on sale $10 off

BOGO 50% off on top toy brands including Disney, Barbie, LEGO, Tonies and more

Video games on sale for Nintendo Switch ($20 off!), PlayStation, and Xbox

Big deals on holiday beauty gift sets, bath & body, beauty tech, skin care for men and women, including the new Ulta for Target collection.

Best Buy

AirPods Max on sale Black Friday

AirPods Max $100 Off

Black Friday at Best Buy is popping. Find deals on TVs, ALL Apple products, video game consoles, small and large appliances, headphones, smart home technology, toys, and fitness tech including brands like LG, Samsung, and Microsoft.

Samsung TVs on sale — wow.

Save on new release video games for the kids including 50% off EA Games like Madden NFL 22, NHL 22 and FIFA 22, plus $20 off hits like the new Just Dance 2022 and Super Mario Bros U Deluxe

Apple products on sale include MacBook, MacBook Air, Apple Watch, MagSafe Accessories, HomePod mini, iPads starting at $329, Apple Pencil $20 off, discounts on AirPods and Beats Headphones


Le Creuset signature enameled cast iron essential oven on sale for Black Friday!

Le Creuset enameled cast iron dutch oven $299+ reduced from $462!

Black Friday deals up to 54% off on cookware, small appliances, cutlery, food, tabletop. and barware.

Also find big discounts on top brands like Staub, Henckels and Wusthof knives, Zwilling knives (Whoa that’s a deal), Nespresso, Breville, All-Clad,  Vitamin and a lot more.

Ooni Frya Pizza Oven on sale Black Friday

Plus, one of our top gifts of the year — the personal pizza oven! This one from Ooni is more than $100 off.



Fenty Beauty Gloss Bomb : Amazing shade that looks good on everyone!

Today only: 30% off Fenty by Rhianna!

Tons of beauty deals at Sephora 50% off! (or thereabouts) Like Too-Faced, Kiehl’ls, Anastasia Beverly Hills, Peter Thomas Roth, Dr. Jart, Milk, Taste, Benefit, Urban Decay — including literally the best neutral eye shadow palette ever. $29.50 reduced from $50!



Mario Badescu Spritz Spray Glow trio on sale
Mario Badescu Spritz just $8.40 each!

Up to 50% off Black Friday Deals on top brands like Dyson, Estée Lauder, Morphe, Urban Decay, Lancôme, Mac, Anastasia, Nyx and so much more. Plus erewards the more you spend. Start with their under $25 deals category and go from there.


The Best Black Friday Deals from Other Shops + Brands We Like


Gifts under $10: Stewart plaid monogram mugs

Brilliant gift idea: Stewart plaid monogram mugs now $9 at PB!

Pottery Barn It’s not just kitchen and dining. Save up to 50% off on thousands of items plus free shipping! Look at the robes, bedding, stockings and holiday gifts. Love the enameled 2023 frame ornaments that make perfect grandparent gifts or hostess gifts. Stock up — they start at just $10.

Pottery Barn KidsThousands of items up to 70% this year, which is the highest we can recall! Check out nursery furniture, baby toys, loads of holiday PJs, and gifts galore.

Macy’s always one of the biggest and best Black Friday deal retailers — and most overlooked — shop online for deals for women, men, and kids, including beauty gifts, jewelry and handbags, home gifts and decor, kitchen, and bedroom. I’ll take that faux fur DKNY clutch for 50% off!

Disney Store 50% off sitewide — whoa! Surely something there for a kid in your life.

Gorgeous men's cashmere scarf gift on sale Black Friday weekend

Bloomingdales lots of items 25% off through the weekend, as marked. Including women’s shoes, handbags, fine jewelry, men’s gifts, home gifts,  and gifts for the kids. Love that oversized cashmere scarf for men (or women) for $89, reduced from $128.

Neiman Marcus they’re offering $250 off purchases $1000+ with more discounts for the more you spend. Plus there’s an extra 30% off sale  filled with gorgeous designer items.

JCrew 50% of everything. EVERYTHING? (Well, mostly.) Give me all the cashmere sweaters at those prices!

Anthropologie Save 30% off for Black Friday, plus an additional 50% on all sale items. Start with their Holiday Shop for so many gifts and decor ideas to spruce up your own home.

Sur la Table Up to 65% off Staub, All-Clad, Nespresso, Henckels, Coravin and more, making it their biggest sale yet.

Nordstrom Rack Up to 70% off storewide, plus an extra 40% off clearance items so…definitely worth looking.

Create & Barrel Up to 60% off thousands of items from kitchen to furniture plus free shipping.

West Elm Up to 70% items in stock including furniture, rugs, holiday bedding, lighting, holiday decor and more plus free shipping.

Black Friday Deal : 50% off Coach Leather Backpacks

Coach Huuuuge reductions (up to 50% off) on their designer accessories like their iconic leather Coach backpack.

Theory 25% off sitewide on men’s and women’s clothes and accessories

Glossier limited edition gift sets for the holidaysCheck out Glossier’s holiday gift sets for 2023 

Glossier 25% off everything sitewide this weekend, or 30% off if you spend over $100.

Pura Vida: Save 40% off the handmade bracelets in the entire store, no code required and free shipping.

Cole Hahn makes gorgeous leather gloves: Great holiday gift

Cole Hahn Up to 60% off nearly everything sitewide — their leather gloves are my all-time faves and highly discounted — plus get an
extra 20% off $200+ using Code GIFTS

Korres Greek natural beauty and skincare 40% off sitewide and today, 50% off!

Nike Save up to 60%, plus an additional 25% off on select styles with code BLACKFRIDAY through 11/25

Hot Hot Hot Sauce Gift box from Mouth: Gifts for guys who have everything

Mouth.com curated gourmet gifts + gift boxes 20% off sitewide on orders $99+ iwith code CYBERWEEK23

Hanna Andersson 50% off everything sitewide! (It’s one of our longtime favorite destinations for durable Christmas pajamasa…or any pajamas.)

Tea Collection Huge Black Friday deals on kids’ and babies’ clothing, starting at $10 and $12.

Maisonetteis one of our readers’ favorite smaller shops for kids’ and baby gifts. Save up to 70% AND get extra savings up to 20% off depending on your total cart with code HOLIDAY23. Tip: Hit the toy category first. 


And a special shout-out to Etsy sellers and small businesses for their best Black Friday deals too.


Rainbow rock crayons for kids from Art2TheExtreme

Rainbow Rock Crayons from Art 2 the Extreme, now 25% off

You know we love all the indie shops on Etsy and this year SO many are offering up to 60% for Cyberweek (though most are in the 20-40% off range) — home/living, toys, jewelry, clothing, personalized gifts, accessories, holiday decor and gifts galore. Be sure to take a good look at their Cyberweek categories like personalized jewelry, gifts for kids, home decor, and gifts under $50. 

Also keep in mind that while 10% off a small shop doesn’t sound as big as 20% off at a big retailer — but it’s a big discount for that small business owner or maker, so let’s support them!

Get 40% off our favorite bags, jewelry and other gifts that give back to women in big ways, from Able Made. Here's how

ABLE Our friends at ABLE are selling nearly all their beautiful gifts that give back  for 40% off with our exclusive code COOLMOMHOLIDAY40. Grab the Mamuye leather tote, pear drop earrings and more — see our post for our favorites on their site right now.

Aloisia's GLOW exfoliating soft peel: Why it's celebrity approved (they're right!)

Aloisia Beauty Clean Korean Beauty skincare we loooove 25% off sitewite all weekend with code HOLIDAY25, and a free gift gift card that goes up in value the more you spend.  purchase on Black Friday. The Glow Exfoliating Soft Peel is a big favorite of ours, plus we love their Revitalize Eye Cream, their incredible Pure Argan Oil, and their gua sha and rose quartz rollers make great holiday gifts.

Uncommon Goods is familiar to those of you who shop our gift guides each year — so many cool items supporting indie makers and smaller brands that you just don’t find everywhere. Find Black Friday deals on everything from whiskey making kits to kitchen items, kids’ toys, personalized gifts, and sooo  many gifts! Our kids are big fans of the hot chocolate on a stick, just saying.

Vaham Chai Tea Box makes a beautiful holiday gift


Vahdam Teas Up to 50% off their incredible selection of teas and tea gifts plus two free gifts

Mantry Food crate subscriptions for men — Get a free bonus crate with a 3-box subscription, and save 10% with code BLACKFRIDAY10


Custom best ever Grandma photo art at Minted

Custom Best Grandma Ever photo art on sale at Minted

Minted Stationery, custom photo gifts, holiday cards, journals calendars and more all 15% off sitewide; 20% off on orders $150+ with code BF2023 — all designed by independent artists. Includes the new Disney collection designed by independent artists.

nununu up to 50% off sitewide on their edgy, gender-neutral kids wear plus some for adults. (We’re longtime fans!)

Personalized gifts for kids: Personalize this new Wonderbly book with up to three names

Wonderbly personalized children’s books all 25% off right now! (Find them in our guide to 20 unique personalized gifts for kids)

Modi Toys multicultural. Hindu-inspired toys, books + plush – buy 2 get1 free

Super Smalls kids gifts 20% off, or spend more for $25 or 30% off your cart

Skylight calendar

The family cult-favorite Skylight Calendar is 20% off now, or save 25% off their digital frames

Vellabox Get a $15 gift card with your first candle subscription box.


Maison Miru Ear Bar Trio: Amazing holiday gift

Maison Miru Mystery studs on sale, plus more fun deals