Why we’re switching to Olaplex shampoo

Why we’re switching to Olaplex shampoo

If you’ve been buying shampoo the same way since college—whatever’s on sale, smells vaguely like coconut, and promises “shine”—this is your gentle-but-firm wake-up call. We’re switching from drugstore shampoo to Olaplex No. 4 Bond Maintenance Shampoo (Amazon), and...