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Is the Color WOW Dream Coat anti-frizz treatment the miracle product that influencers claim? We tried it.

Is the Color WOW Dream Coat anti-frizz treatment the miracle product that influencers claim? We tried it.

by Kate Etue | Beauty + Cosmetics

I bought into the hype and tried the Color WOW Dream Coat anti-frizz hair treatment to see if it really works. I have frizzy hair. Like, really frizzy. 90% humidity doesn’t help, and it’s still insanely humid in Nashville right now. Plus, rainy season is...
Are Ruggable rugs really washable and stain-resistant? We bought one to see. | “Damn you, Facebook ads” series

Are Ruggable rugs really washable and stain-resistant? We bought one to see. | “Damn you, Facebook ads” series

by Caroline Siegrist | Art + Decor

Those ads for Ruggable have been popping up in my Facebook and Instagram feeds for ages, but it wasn’t until their Star Wars line of rugs debuted that I finally gave in and bought one. In my defense, the designs are super cool! And subtle enough that our house...
I switched to reusable bamboo paper towels to help my kids’ climate change anxiety, and here’s how it went

I switched to reusable bamboo paper towels to help my kids’ climate change anxiety, and here’s how it went

by Kate Etue | Kitchen + Dining, Tips + Tricks

I committed to switching to reusable bamboo paper towels recently, in part at the urging of my teens. The realities of climate change — and the constant important conversations about it in the media — is a very real stressor for my kids. Especially since COVID, when...
We tried an at-home gel manicure kit. Here’s how it went. | Damn you, social media ads

We tried an at-home gel manicure kit. Here’s how it went. | Damn you, social media ads

by Kate Etue | Beauty + Cosmetics

During the Covid pandemic, we’ve seen people do some wild things to get their nails done. There have been the women doing manicures through the mail slots in their front doors. There’s the mobile manicure truck that’s cruising around New York. And,...
Does bakuchiol really work? An honest review of this Pinterest-favorite beauty product.

Does bakuchiol really work? An honest review of this Pinterest-favorite beauty product.

by Kate Etue | Beauty + Cosmetics

I’ve seen “bakuchiol” explode in my Pinterest searches over the past few months, with #retinolalternative trending everywhere. Bakuchiol, an all-natural option to Retinol, is supposed to work just as well on wrinkles and aging skin (ahem), without...
We tried The Earthling Co.’s bar shampoo. Here’s what we thought. | Damn you, Facebook Ads series

We tried The Earthling Co.’s bar shampoo. Here’s what we thought. | Damn you, Facebook Ads series

by Kate Etue | Beauty + Cosmetics

Last year I tried Hairstory’s New Wash Shampoo after seeing some Facebook ads for it, and whoa, our review really resonated with our readers!  So when I saw ads for The Earthling Co.’s bar shampoo, I knew I wanted to buy it and give it a try too. The...
We tried Hairstory New Wash shampoo: Here’s what we thought | Damn You, Facebook Ads series

We tried Hairstory New Wash shampoo: Here’s what we thought | Damn You, Facebook Ads series

by Kate Etue | Beauty + Cosmetics

I typically fly right past most of the ads in my Facebook and Instagram feeds, but recently the Hairstory New Wash shampoo ad caught my eye. This sulfate-free shampoo is supposed to change the way you wash your hair, and with 4/5 stars and more than 5,000 reviews, I...
Is The Ordinary skincare and makeup good considering it’s so cheap? We tried it to see. | Damn You, Facebook Ads

Is The Ordinary skincare and makeup good considering it’s so cheap? We tried it to see. | Damn You, Facebook Ads

by Kate Etue | Beauty + Cosmetics

Last month, I turned forty. Of course, because the Internet knows everything, it’s no surprise that my Facebook feed is full of skin care ads that seem to want me to look like I’m in my twenties again. Which, for the record, I do not want to be. But, my...
An honest review of Glossier Balm Dot Com Universal Skin Salve | Damn You, Facebook Ads

An honest review of Glossier Balm Dot Com Universal Skin Salve | Damn You, Facebook Ads

by Liz Gumbinner | Beauty + Cosmetics

I can’t be the only one seeing Glossier ads all over my Facebook feed. Those videos of dewey-skinned young lovelies applying their skincare products and popular lip balms were too much for this beauty product fan to resist! So in our latest installment of Damn...
How well do Inkbox semi-permanent tattoos work? | Damn You, Facebook Ads

How well do Inkbox semi-permanent tattoos work? | Damn You, Facebook Ads

by Kate Etue | Fashion

I’ve never taken the plunge to actually get a real tattoo. While Kristen’s tattoos look amazing, the pain and permanence hold me back. So, when I saw the ads for semi-permanent tattoos from Inkbox in my Facebook feed over and over,  I thought I’d give one...
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Hi! We’re Kristen + Liz!



 Kristen Chase + Liz Gumbinner of Cool Mom Picks We started Cool Mom Picks in 2006 to help make life cooler, more meaningful, and more fun for parents of all kinds.

Trivia: It was called Cool Mom Sh*t for the first two days. (Yeah, we rethought that.)

We had no idea our site would grow to become a major lifestyle network, that we'd end up sharing our finds with the TODAY Show and Martha Stewart, that we'd be able to make a real difference for so many small businesses and women-run companies, or that we'd end up with an incredible community of the coolest readers on the planet. (If we do say so ourselves).

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