Your 2018 back-to-school shopping guide is here!

We’ve tracked down the very best backpacks, the best school supplies, the coolest gear, and the best discounts and deals, just for you. Because we love you.

12 motivational printables to send kids back to school with a smile

From bookmarks to lunchbox notes and more. So many wonderful ideas, lots of them free!

Back to school tech: A guide to the best educational apps for all ages

From math to science, reading and beyond, we’ve got our annual back to school tech guide to help give kids a little boost — and have some fun while they’re at it!

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The new Dave Eggers picture book that should be required reading for all kids.

The perfect picture book has come along at the perfect time…and we’re telling everyone we know.

So much coolness. Where to start…

Project Runway, Here You Come

Since becoming a mother, I admit I’m a little lax about certain aspects of my appearance. However when it comes to my bags, I’m so picky that the folks at the local department store know me as The Crazy Purse Woman, who attacks them with questions like "can I get Purse A in the fabric of Purse B with the handles of Purse C?"

Play it Again, Bunny

When I was young, I had a beautiful wooden music box that featured a dancer pirouetting on a mirror inside. It was regaled to a high shelf in my bedroom except for the few times a year when my mom reluctantly pulled it down for me. I’m still bitter whenever I hear "The Dance of the Sugar Plum Fairy."

Brag Smaller

I’m not a brag book kind of gal. It’s not that I don’t love showing off pics of my daughter–just ask anyone who’s ever come within six inches of me over the past year–it’s that I don’t need yet one more big thing to weigh down my already overloaded bag.

A Stylish Alternative to Vicodin

If baby #2 is anything like baby #1, you will rarely see me without a tot in my arms. Combine that with the toil of chasing around a three-year-old, and my back just might not be able to hack it without heavy medication.

Old and Improved

There is no shortage of great blankets out there to keep your newborn warm, from traditional baby blues and sweet pinks, to retro-modern hipster designs in every shade of chartreuse. But what if you’re yearning for a blanket like the one you had back (ahem,cough) years ago when you were a wee one?

Off The Pages and Onto Your Wall

If you’re anything like me, you love looking at children’s books as much as your kids do. Okay, so maybe not the one I have to read fifteen times a day. But I do fantasize about some of the illustrators coming over to my house and jazzing up my daughter’s room.

One Less Battle in the Morning

We have arrived at the highly unanticipated "I can do it myself" stage in our household.Unfortunately, that includes thingsthat my daughter really can’t do herself, like chopping vegetables with a big pointy knife. So in order to maintain some semblance of my sanity, I’m in the market for anything that fosters independence–and won’t cut off her fingers.

I Got The Check

Check writing may not be as efficient as a debit card or as satisfying as handling actual cash, but to me it’s enjoyable in an old-fashioned pen to paper sort of way. But then again, I still own casette tapes.

What’s Bub Got to Do With It?

When my daughter is a bit older, she’s definitely going to be embarrassed by the nicknames I’ve given her, some of which are so long and absurd, they sound like a combination of Russian and Chinese as said by a person rolling marbles around in her mouth.

Go, Baby-O

Is your rendition of If You’re Happy and You Know It boring you and your toddler to tears? Could your Wheels on the Bus could use a little somethin’ somethin’? If so, Baby Loves Jazz: Go Baby Go is just what you need to rediscover the fun – and the funk – in kiddie tunes.

Thanks, Made it Myself

Whenever Hillary Lang posts photos of her crafty creations on her blog, Wee Wonderfuls, I sigh and try to imagine what it must be like to have that kind of talent. Mending a sock or sewing on a button, I can handle. Anything more complex gets outsourced.

Now This is the Way to Brag

My daughter is definitely an early bloomer when it comes to artwork. She’s already drawing faces that are a step above a massive scribble fest (if I do say so myself). But there’s only so much you can do with 25 notebooks full of toddler art.

Wearing Your Dirty Laundry

I love getting my tees for my friends' kids because I know they actually get worn. (Unlike a few of the things we've received--enough said?) But a gift needs to be something a little more special than your average, run-of-the mill Hanes undershirt with a decal, and...

For Those About To Be Born We Salute You

When I was pregnant, I spent roughly 400 thousand hours, give or take, looking for the right birth announcements. Nothing seemed to be…me. Not the pink bows, not the pink gingham, not the pink polka dots. And certainly notall thoseducks.

Flour Power

Cupcakes are arguably nature’s perfect food. I don’t think it’s possible to ever be angry at anyone or anything when you’re eating a cupcake.

If Mommy Doesn’t Know, Ask Yagyu

I have a feeling my daughter is going to be one ofthose kids. You know, the ones who ask incessant questions like "Why do we have five fingers? or "What areankle bones for?" or "Why does Daddy have one eyebrow?"And the good mom that I am, I will look it up on Google. Or more likely, just fake it.

M is for Mandelbrot Fractal Set

There is no law that says that A has to be for Apple and B has to be for Banana. Especially if you’re one of those edumacated households with perhaps a mathematician or a chemical engineer at the dinner table.

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