Yeah yeah yeah, A is for Apple. B is for Ball. Whatever. I’m far more interested in Brooklyn dad/designer Adam Scherr’s retro cultural take on the alphabet via his label, Infinitee. A is for Audrey, B is for Brando, F is for Frank – You know which one. As if there’s more than one Frank.

I’m sincerely hoping Adam makes it through the whole alphabet, because there really is a dearth of toddler tees featuring Xavier Cugat, Yo Yo Ma, and Frank Zappa.

Find a dandy selection for sale online at PsychoBaby. Let us know which one you get. We’ll let you know how you rank on the hipster meter. –Liz 

Congrats to lucky Infinitee winners Karen J, Kari F, and Leslie D!