A nice example of ones that work: The tees from Ava’s Closet, mom Katie Dietrich’s effort to send more positive messages about girls out into the world. With slogans like President not Princess and Doctor not Diva, newborns to six year-olds can proclaim some pretty lofty aspirations. Plus it’s a diplomatically subtle hint for the relatives to ease off the sparkly princess crowns at birthday time. –Liz
Congratulations to Lisa P, winner of a tee of her choice from Ava’s Closet!