A nice example of ones that work: The tees from Ava’s Closet, mom Katie Dietrich’s effort to send more positive messages about girls out into the world. With slogans like President not Princess and Doctor not Diva, newborns to six year-olds can proclaim some pretty lofty aspirations. Plus it’s a diplomatically subtle hint for the relatives to ease off the sparkly princess crowns at birthday time. –Liz
Congratulations to Lisa P, winner of a tee of her choice from Ava’s Closet!
We started Cool Mom Picks in 2006 to help make life cooler, more meaningful, and more fun for parents of all kinds.
Trivia: It was called Cool Mom Sh*t for the first two days. (Yeah, we rethought that.)
We had no idea our site would grow to become a major lifestyle network, that we'd end up sharing our finds with the TODAY Show and Martha Stewart, that we'd be able to make a real difference for so many small businesses and women-run companies, or that we'd end up with an incredible community of the coolest readers on the planet. (If we do say so ourselves).
We did.
And we still love what we do every single day.
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