Breast Cancer Awareness Month is upon us, and with it, an influx of pitches, press releases and pleas to feature any number of pink ribbon-adorned cr…um, stuff. We’re all for supporting one of the most fantastic causes out there, but if you’re not just going to send a donation flat out to your favorite charity, you should at least be buying something you really, really like anyway.

One idea we’re so glad to have come across: The “Joelle” new baby gift basket from Red Wagon Presents. 15% of the profits are being donated to Light One Little Candle, a small charity that works with hospitals and cancer centers across the country to get patients to read funny, engaging, not-about-cancer books to their children. It was founded by Connecticut mom Joelle Pauport, who died of breast cancer two years ago but wanted to create a legacy on behalf of her four year-old daughter. Warning: It’s a little tough to read about it without getting emotional.

The wicker basket itself is filled with the board books, dolls, and other goodies any new mom would appreciate, along with a candle to honor the organization. But if there’s something else you like at Red Wagon Presents, go for it. Through October 31, 10% of any purchase will be donated to the worthy cause. -Liz

Save an extra 10% on all purchases through 10/31 with code 10cool

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