When I found out Bugaboo had come out with an iPhone holder accessory my first thought was to roll my eyes. What, we can’t stand the idea of being out of reach of our precious phones for the time it takes to fish it out of our jacket pockets in the park? But then I realized, wait, phones aren’t just phones anymore – they’re our MP3 players, our cameras, our maps, our breastfeeding trackers, and even our public bathroom with a changing table finders.

So yeah, maybe an iPhone holder for that Chameleon handle is a fine idea after all. After all, it does snap on easily, helping you go hands-free so you can keep both mitts on the carriage. And those iPhones are so darn hard to hold between your ear and your shoulder.

Better yet, it will make your phone usage that much less conspicuous to the sanctimommies in your playground. That sounds like $25 well spent to me.   –Liz

Find the new (BUGABOO)^RED iPhone holder accessory online at Bugaboo and coming soon to stores where Bugaboos are sold, like Magic Beans.

Congratulations to Selly A, lucky winner of the iPhone holder!