rebecca minkoff bravado tankI love good products that help support a good cause, but I love them even more when they’re actually tied to the cause. (As in, I still question that strange fast-food fried-chicken campaign to fight breast cancer.) This is why I’m so happy to give you the first look at a beautiful new designer nursing tank by Rebecca Minkoff, to benefit one of my very favorite charities, Baby Buggy.

The Bravado Designs Essential Nursing Tanks by Rebecca Minkoff  are worth a look just knowing this
awesome designer is partnering with one of moms’ all-time most-loved
nursing bra brands. There are two really great-looking styles, and seeing them in person
yesterday at the launch, the number one comment I heard over and over: Where were these when I was nursing?!

of every purchase will go directly to Jessica Seinfeld’s wonderful Baby Buggy charity to help families in
need, plus for every one you buy, another one will be donating to an
at-risk new mom. Amazingly important, considering Bravado’s research shows that new mothers who own
nursing bras are more likely to try breastfeeding–and stick with it.

Overall, pretty hard to resist, right?

The two tanks are exclusively available at starting today for $39. I think it’s so sweet that one was named for Rebecca’s son Luca (shown at top) and the other for her nephew Indy.

If you’re nursing, planning on nursing, or have a friend who is, grab one
(or two) while you can. It’s a great way to support a nursing mother you
know, and one you don’t. –Liz

Find the Rebecca Minkoff Bravado nursing tank online at while they last. I’m truly proud to be a member of Friends of Baby Buggy and help support this awesome organization.