I know these days it feels like there’s a new shopping site born every minute. But there’s one I’ve just discovered that’s fast becoming an obsession for me, because the products are so sharp, stylish and imaginative.

The site is Ippinka, and they sell only products that adhere to their four principles of good design: functional, well-made, minimalist, and environmentally- and socially conscious.  Love when someone else does all the research for me.

Now one huge caveat (and pet peeve) is that you have to register to be able to see the products–though I think I got around that when I checked the site on my iPhone. Worth a shot? In the case of Ippinka, though, everything is so cool, it’s totally worth the five seconds to register.

I love the Norm Glass Kettle Teapot (at top). The glass kettle with a retractable tea infuser would be a perfect gift for a teacher or your favorite tea lover. I also adore the Binchotan Charcoal Dishcloths, which are infused with Japanese Oak charcoal that just happens to be naturally anti-microbial.

On the more practical side, the Q Knot Reusable Zip Ties would see a lot of action at my house.

As you can tell, the site is definitely heavy on housewares right now, but there’s also some beauty care and it looks there’s more fashion and accessories to come. However like all flash sale sites, you have to move fast with items on Ippinka, since they’re only on the site for a week or two. So if you see something you have to have, grab it before some other forward-thinking minimalist does.  –Stephanie S.

Here’s some added fun: If you want to have a say on what they sell next, Ippinka invites you to vote on products for your favorites. And if you comment on a product you like, you’ll get a $10 credit if they end up choosing it.