As far as big brands go, major props to PBK which really has the classic lunch bag naled down. It's soft but structured, well designed with a smart mesh pocket inside, insulation, and an incredibly convenient water bottle pouch on the outside. The fabric is wildly durable, though I always recommend choosing darker fabrics or more complex patterns.
Speaking of which, they have all kinds of fun designs, whether your kids are into mermaids, superheroes, sports, animals, or just their own names or initials. A few favorites: The Rifle Paper x PBK lunch box above is beautiful. The NBA and MLB team lunch boxes look great and happen to glow in the dark. That Minecraft lunch box will make lots of kids happy. And the Disney collabs with Marvel and Star Wars lunch box designs are still classics. Pro Tip: While kids may outgrow the characters before the PBK lunch boxes wear out , Star Wars is one that just might be in rotation for a good many years.





