Each year we share the best Black Friday deals online to help you manage your time, your budget, and get back to family faster. This year is no different, as we share the best Black Friday deals 2021 from big stores and brands along with the small businesses we love.

This year more than ever, we urge you to grab something if you want it because supplies really are limited, especially when it comes to tech, electronics, toys, games, and small appliances. (Darn you, 2021.)

We also highly recommend you check out our very thorough post on Cool Mom Tech featuring 11 Black Friday Tips to Help You Save the Most Money Online — With the Least Hassle. It’s worth it!

For continual updates this weekend, be sure to follow @coolmompicks on Twitter and  follow @coolmomtech on Twitter for the most up-to-the-minute deals we get wind of and we’ll be updating this post as well.

And of course, refresh the retailer sites every so often because they’re just popping up new deals all day, right and left.

Happy shopping in your PJs while you eat leftovers! And of course, happy saving.

Shopping through some of these links may generate a small commission, to help support our own small business, at no additional cost to you. There has been no compensation for inclusion here. Prices and deals are accurate at the time of posting, but subject to change, and some supplies are limited.


The Best Black Friday Deals from the Big Stores



Black Friday sale favorites: Vince Camuto Lug boots reduced from $170!

Vince Camuto Lug Sole Chelsea Boots in 4 colors
($101, regularly $170)

We’re starting at Nordstrom because [heart eyes emoji] Nordstrom! Find Hundreds of deals up to 50% off including some of Liz’s top favorites that let you treat yourself, plus a whole lot of gifts.

We love: Spanx Faux leather leggings 20% off
Liz’s absolute favorite brow pencil from Anastasia 30% off (she’s stocking up!)
This Bauble Bar Ring just $12! (72% off!)
Men’s Ray Ban Wayfarers 40% off
Kids gifts on sale including gifts, baby gear, kids UGGs, essentials like sneakers and boxers, and even the cool Jaws style swim goggles that we’ve shared in our birthday gift guide this year — just $13!
Home gifts like the super soft cozy throw blanket in a dozen colors – 20% off.

And don’t sleep on home and tech gift deals here, like the Lexon Min LED light (40% off) that our teens are clamoring for.



Bose Sleepbuds on sale for Black Friday

Bose Sleepbuds II $199 (regularly $249) — and Honey alerted us that this is the best deal online right now.

Amazon Black Friday deals up the whazoo, as always starting before Black Friday and running through the weekend.

A few favorites:

First off, Oprah’s Favorite Things List supporting POC-owned and women-owned gifts, 20% off on select items

Instant Pot up to 40% off (Did you know they now make Dutch Ovens and Air Fryers?)

For the kids, one of our favorite STEAMl toys, Osmo Genius starter kits, are on sale up to 40% off — keep an eye out for Amazon Deals of the Day on Osmo too.

The 2021 Amazon Echo Show 5 and other Alexa devices including Echo Kids, Echo Buds and more up to 42% off, Amazon Fire TV 4-series up to 30% off, Amazon Fire TV Stick 4K up to 50% off, Kids Fire Tablets start at just $59

Lots of Crayola toys and art supplies up to 30% off including the best-selling Crayola Ultimate Light Board

Select computers, laptops, monitors tablets 30% off including the Samsung Tab A7 Lite for just  $119, plus Beauty + grooming products from Braun and Panasonic up to 40% off in electronics.

Bose Sleepbuds II $199 reduced from $249!


Pikachu nintendo switch controllers on sale for Black Friday

Games and gaming accessories on sale including these awesome Pikachu Switch Controllers 33% off (other styles too)

Lots more toys for kids on sale: We spot some great options including swing sets and backyard toys, STEM and building sets, ride on toys, educational toys, and lots of fun stocking stuffers like Bubble Pop Fidget Toys all under $10.

We always love Boogie Boards, 20-25% off nearly all of their cool portable drawing tablets for kids + coupons popping up on Amazon


Oculus Quest 2 on sale for Black Friday

Possibly the hottest electronics gift:
The Oculus Quest 2 Advanced VR Headset includes a $50 Target gift card with purchase

Electronics are ruling here this year, including an entire Black Friday Apple products sale up to 60% off:- AirPods Pro with Magsafe at $60 off, AirPods 2gen (still love ours) on sale for $114, plus Apple Watch, Apple Pencils, Apple iPhone 13 including the 13 Pro Max, and even gift cards — get a $100 Apple gift card and get a $15 target gift card, free.

BOGO 50% off on top toy brands including LOL Surprise, Melissa & Doug, Play-Doh, Beyblades and Marvel.

LEGO DOTS craft creativity set on sale

 LEGO Dots creativity set 20% off.

More toy deals for kids: Barbie, Frozen Toys, puzzles, kick scooters and bikes, Jetson Hoverboards 50% off (ooh!) And always our favorite — up to 50% off craft and creativity gifts for kids

Video games up to 60% off for Nintendo, PlayStation, and Xbox

Big deals on holiday beauty gift sets, bath & body, beauty tech, skin care for men and women, including the new Ulta for Target collection.

Best Buy

Nintendo Switch deal for Black Friday

Nintendo Switch with Mario Kart 8 Deluxe Bundle including 3moNintendo Switch Online membership $299

Black Friday at Best Buy is popping. Find deals on TVs, Apple products, video game consoles, small and large appliances, headphones, smart home technology, toys, and fitness tech.

Save on new release video games for the kids including 50% off EA Games like Madden NFL 22, NHL 22 and FIFA 22, plus $20 off hits like the new Just Dance 2022 and Super Mario Bros U Deluxe

Apple products on sale include MacBook, MacBook Air, Apple Watch, MagSafe Accessories, HomePod mini, iPads starting at $329, Apple Pencil $20 off, discounts on AirPods and Beats Headphones

Apple Fitness + subscription: Black Friday deal gets you 2 free months

Apple Fitness + with 2 months free if you have a watch,
or buy the new Apple Watch on sale $60 off and get 6 free months with it. 


Be sure to check out discounts on Apple Subscription gifts like Apple Music or Apple News +, each with 6 free months, 3 free months of Apple  TV, and 2 free months on the new Apple Fitness +.

 A few favorite deals that are a little more hidden: Withings Smart Scale (Liz loves hers) is 30% off, Waterpik Complete Care system $40 off, HoverBoards, e-bokes and e-sccoters up to $1000 off, Samsung Soundbar with Dolby Sound $279 (regularly $499)



KitchenAid 5Q Artisan Series Kitchen Stand Mixer Bundle greatly reduced Black Friday only!

KitchenAid 5Q Artisan Series Kitchen Stand Mixer Bundle $349.99, reduced from $479.99!

Get $15 Kohl’s cash for every $50 you spend — that you can redeem starting Saturday! Other top Black Friday Deals include a kids’ folding kick scooter under $15, board games in the $10 range, Beats Studio Noise-Cancelling Earbuds $30 off, great deals on athletic shoes including Vans, and lots of fleece and comfy activewear for the family from Nike, Champion, Under Armour.

Save up to 50% off toys for all ages (no other coupons apply) from Barbie, Hasbro, Disney, Huffy, Nerf, Melissa & Doug

Use code HOME10 to take $10 off home purchases $50 and up; use code ENJOY15 to take off an additional 15% from most purchases with some exclusions.

Note that these deals only go through Friday, while other deals tend to go all weekend. But keep checking back as they update deals.


Le Creuset signature enameled cast iron essential oven on sale for Black Friday!

Signature enameled cast iron Le Creuset dutch oven $179, reduced from $300 

Early deals up to 50% off… and if you’ve got Le Creuset on your wish list, hurry! The signature enameled cast iron Le Creuset dutch oven is $179, reduced from $300 in lots of colors! Same with the Le Creuset soup pot, and the best-selling Le Creuset cast iron skinny grill is now under $99.

Also find big discounts on top brands like Staub, Henckels and Wusthof knives, Nespresso, Breville, KitchenAid, plus up to 40% off electrics, up to 50% off tabletop, cutlery, and a lot more.

Ooni Frya Pizza Oven on sale Black Friday

Plus, the hot gift of the year — the personal pizza oven! This one from Ooni 20% off.



Urban Decay x Eternals shadow palette on sale 50% off!

Urban Decay Eternals Shadow Palette $32, regularly $65!

Tons of beauty deals at Sephora some just for mobile app users (one of our top Black Friday savings tips on Cool Mom Tech!) Brands on sale include Phillip Thomas Roth, Sephora collection, Bite Beauty, Huda Beauty, Urban Decay, Marc Jacobs, Makeup Forever, and yes, even Fenty!



Mario Badescu Spritz Spray Glow trio on sale
Mario Badescu Spritz, Spray Glow trio $15.75, reduced from $21

Start with their Black Friday $10 and under beauty deals and go from there. Huge discounts on brands like Urban Decay, Benefit, Tarte, IT Cosmetics, Clinique, Kylie Cosmetics, Bare Minerals. More favorites: Sampler kits all 50% off make great gifts, deals on all Mario Badescu — one of our favorite tween + teen beauty gifts.


The Best Black Friday Deals from Other Shops + Brands We Like


Gifts under $10: Stewart plaid monogram mugs

Brilliant gift idea: Stewart plaid monogram mugs now under $10 at PB!

Pottery Barn It’s not just kitchen and dining. Save up to 70% off thousands of items plus free shipping! If you’re gifting photographs for family members, don’t sleep on this deal on gallery quality wooden frames. Very nice cozy, teddy bear robes $24 off, plus find 40% off other robes and slippers, 30% off comfy throws,  25% off stockings and tree accessories, 25% off jewelry cases…lots of great gift ideas here.

Pottery Barn KidsThousands of items up to 60% off including Advent Calendars, toys, kids bedding, strollers and high chairs for new parents, plush toys and rockers, sleeping bags, and holiday pajamas for babies and kids

Soda Stream on sale Black Friday weekend -- we love ours!

Soda Stream on sale 40% off at Bed, Bath & Beyond. We loooove ours!

Bed Bath & Beyond Become a subscriber for 25% off your entire purchase! Plus deals on bedding, bath, kitchen, dining, home decor, home appliances, and baby + kid essentials

Disney Store 20% off sitewide — surely something there for a kid in your life.

Verilux 30% off sitewide on their popular HappyLight and other items

Gorgeous Cuisinart ceramic knife set deeply discounted on Black Friday

Cuisinart 10-piece ceramic coated knife set just $13.99 at Macy’s, reduced from $40

Macy’s always one of the biggest and best Black Friday deal retailers — and most overlooked — shop online for deals for women, men, and kids, including beauty gifts, jewelry and handbags, home gifts and decor, kitchen, and bedroom.

A few great deals: The Instant Pot Duo Plus 6Q 9-in-1 Cooker is just $59, reduced from $119.95! UGGs Women’s Fluff boots $43 off. Michael Kors Puff Coat on sale $99.99, regularly $250!

Gorgeous men's cashmere scarf gift on sale Black Friday weekend

Men’s cashmere scarf in 8 colors on sale $82.60, regularly $118 this weekend only

Bloomingdales lots of items 25% off through the weekend, as marked. Including women’s shoes, handbags, fine jewelry, men’s gifts, home gifts,  and gifts for the kids. They have some helpful gift lists included curated guide from names like Giada DiLaurentis.

Neiman Marcus they’re offering up to 75% off (whoa) regularly priced and already reduced items  including jewelry, designer shoes, women’s clothing, men’s clothing and gifts galore, all from top brands like Vince, Jonathan Adler, Alice + Olivia, and some of our favorite jewelry from Alexis Bittar — stock up while on sale!

JCrew 40% off purchases with code SHOPEARLY. Check their fun holiday gift guide to help you narrow down all the wonderful things here. The men’s sale is pretty terrific too.


Floral bouquet ceramic diffusers under $20 on sale at Anthropologie

Anthropologie Save an additional 30% on all sale items, plus 30% off plenty of lovely gifts. Some of our finds; These zodiac journals are a great little gift under $10, luxury candles under $15, floral bouquet ceramic diffuser under $20 (above)

Sur la Table Up to 55% off Staub, All-Clad, Nespresso, Henckels, Coravin and more, with doorbuster deals starting at just $7 for those cool kitchen stocking stuffers.

Nordstrom Rack As with Nordstrom, lots of deals on top of deals, with an extra 40% on already marked-down clearance items.

Create & Barrel Up to 60% off thousands of items from kitchen to furniture

West Elm Up to 70% items in stock including furniture, rugs, holiday bedding, lighting, holiday decor and more.

Coach Ergo Shoulder Bag on sale 50% off

Coach Huuuuge reductions on their designer accessories like their Classic Central Leather Tote, Willow Camera Bag, League Flap Backpack, and more…50% off!  That Ergo Shoulder Bag (above) is is a sweet deal too at 50% off.

Theory 25% off sitewide on men’s and women’s clothes and accessories

Glossier limited edition gift sets for the holidaysA Full Face of glossier 5-piece gift set now $52 (regularly $78

Glossier 20% off everything this weekend, and 5 limited edition gift sets are 25-33% off

Pura Vida: Save 50% off the handmade bracelets in the entire store, no code required.

Cole Hahn makes gorgeous leather gloves: Great holiday gift

Cole Hahn Up to 50% off sitewide — their leather gloves are fabulous and 40% off.

BAN.DO 30% off sitewide with code SAVE30 — it’s a favorite shop for tweens, teens, or adorable stocking stuffers


Korres night brightening sleeping facial is a cult favorite from this Greek beauty brand

Korres Greek natural beauty and skincare 40% off sitewide with code GOGREEK40 through 11/30. Their Black Pine 3D Eye Lift Super Serum is a cult favorite along with their Apothecary Wild Rose Brightening Sleeping Facial.

Nike Save up to 50%, plus an additional 20% off on select styles with code BLACKFRIDAY through 11/27

aden + anais Up to 30% off their baby swaddles and other gifts through their Amazon storefront


Adidas Superstar OT Tech Shoes

Adidas Superstar OT Tech Shoes 50% off

Adidas Save up to 50% off, no code needed, on shoes, socks, sports bags, accessories, athletic wear, casual wear — lots for the whole family here.

Bugaboo 20% off Donkey 3 strollers, Lynx strollers and bassinets, footmuffs, and select summer accessories (through 11/29)

Jujube up to 75% select items including their backpacks, diaper bags, diaper pods, and accessories.

Hot Hot Hot Sauce Gift box from Mouth: Gifts for guys who have everything

Mouth.com curated gourmet gifts + gift boxes 20% off including subscription boxes with code CLAUSE21

Hanna Andersson 40% off everything sitewide! (It’s one of our longtime favorite destinations for durable Christmas pajamas…or any pajamas.)

Tea Collection Huge Black Friday deals on kids’ and babies’ clothing, starting at $10 and $12.

Maisonette Code FRIDAY2021 gets you 10% off orders $75+ plus more with bigger orders, and save up to 30% off thousands of gifts for kids through this link, including kids’ clothing and accessories, toys, games, dolls, holiday decor and more. Starting Monday use code MONDAY2021 for even more deals.


And a special shout-out to Etsy sellers and small businesses for their best Black Friday deals too.


Rainbow rock crayons for kids from Art2TheExtreme

Rainbow Rock Crayons from Art 2 the Extreme, now 20% off

You know we love all the indie shops on Etsy and this year SO many are offering up to 60% (though most are in the 20-40% off range) — home/living, toys, jewelry, clothing, personalized gifts, accessories, holiday decor and gifts galore. Be sure to take a good look at their Cyberweek categories like gifts for kids on sale, gifts for the home on sale, and more..

Also keep in mind that while 10% off a small shop doesn’t sound as big as 20% off a big retailer — but it’s a big discount for that small business owner or maker, so let’s support them!

Vaham Chai Tea Box makes a beautiful holiday gift


Vahdam Teas Up to 60% off their incredible selection of teas and tea gifts including their gorgeous 12-Chai Tea Gift Box (50% off). Also get a free gift with $75 orders.

Mantry Food crate subscriptions for men — Get a free bonus crate with a 6 month subscription, and save 10% with code CRATE10

Welly Bottle 30% off beautiful reusable water bottles and tumblers


Custom best ever Grandma photo art at Minted

Custom Best Grandma Ever photo art on sale at Minted

Minted Stationery, custom photo gifts, holiday cards, journals calendars and more all 15% off sitewide; 20% off on orders $150+ with code BF2021 — all designed by independent artists. Includes the new Disney collection designed by independent artists.

Chalk of the Town 25% off the drawn-on-wash-off tees and tote sets from this cool mom-run indie biz, with code DRAW25

nununu up to 50% off sitewide on their edgy, gender-neutral kids wear plus some for adults. (We’re longtime fans!)

kiko + gigi  minimalist designed wooden toys and children’s decor 20% off sitewide with code CYBER20

Modi Toys multicultural. Hindu-inspired toys, books + plush 10% off sitewide using code SAVE10

Super Smalls kids gifts 15% off sitewide and 20% off on orders $100+

Aloisia's GLOW exfoliating soft peel: Why it's celebrity approved (they're right!)

Aloisia Beauty Clean Korean Beauty skincare we loooove 25% off sitewite all weekend, and a free gift with purchase on Black Friday. The Nourish + Refresh Cleansing Duo and Glow Exfoliating Soft Peel are big favorites off ours

Vellabox Get a free candle essentials kit with your first candle subscription box.

Shebird BOGO 40% off the built-in bra tops + up to 15% off bundles that Liz raved about on a recent episode of Spawned.

MaskC Discounts on colorful KN95s and other disposable face masks with code BLACKFRIDAY, plus free same-day shipping

Flora and Noor natural skincare is 40% off everything plus free shipper $25

Sabreen Cosmetics vegan lipsticks + lipgloss from this Black woman-owned small biz – 15% off sitewide all weekend

Chasing Paper 20% off sitewide including wallpaper and art prints with no code needed.

Auralie Studio fashion and accessories 20% off

Hedley & Bennet Premium Aprons and more up to 30% off site wide

Sips by -Your first personalized Sips by Box just $5 with code TEAFRIDAY

Maison Miru Ear Bar Trio: Amazing holiday gift

Maison Miru Save $20 on the Surprise Ear Bar Trio (includes two pairs of earrings + one cuff) and receive free shipping on all orders through 11/29

Air & Anchor 20% off jewelry

Amelia Rose Code BF40 for 40% off jewelry orders $100+ excluding diamonds

Molly J gourmet CBD gummies – the big gift box is 20% off with code BIGBOX20

Ahava Dead Sea Mineral Skincare 35% off plus gift with purchase; 40% off Cyber Monday


Succulent pillows: such a cool gift for someone who has everything!

Green Philosophy Co Succulent pillows 20% off through their Amazon storefront (regularly $39-49)

7am Enfant Up to 30% off site wide with code BLACKFRIDAY; save more on Monday with code CYBERMONDAY

Baby Brezza Up to $40 off essential baby gear plus free ship

Halo modern baby + toddler gifts and gear up to 40% off

The Dough Project 30% off their all-natural kids play dough gifts

Clek Inc car seats and boosters Up to 20% off select models all weekend

Sennacase: 15% off gender-neutral baby and kids wear

Tonies Save 20% with code TONIES20 or up to $75 off on bundles. (They also offer a Toniebox Starter Set at Target on sale)