I’ve been wanting to check out Blue Apron for a while now, especially after seeing so many friends, whose foodie sensibilities I trust implicitly, give this subscription food delivery service a thumbs up. If you’re not familiar with Blue Apron, they deliver recipes complete with all the ingredients you need right to your door, so all you do is put them together and cook them. Sounds awesome, right?
However as a busy single mom of four kids ranging in age from ten down to four, I was curious to see whether the service is worth the price, which as you might guess is on the higher side; the two-person plan is $9.99 per person, with the family plan at $8.74 per person. That means cheaper than eating out (or ordering in) but definitely pricier than cooking from scratch.
The appeal of Blue Apron, at least for me, is that it really cuts out so much of the work involved in cooking — planning a meal, finding the right recipes, then gathering all the ingredients for it. That’s not a big deal for avid home cooks but for busy working parents like me, it definitely is.
So I bit the bullet and plonked down my credit card to give it a try with my own family. Here’s my review after trying it out myself.
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How Blue Apron works
Once you sign up for the service, you choose your plan (number of meals, how many mouths to feed) then set your preferences. Red meat? Shellfish? Fish? Vegetarian? You pick the kinds of recipes you prefer, which you can preview for the coming week right on the site. Then select when you’d like your box to arrive and get ready to cook!
The boxes will arrive are carefully packed to stay fresh, so you don’t even have to sit at home and wait for it to arrive.
Even though I’ve got five people in my house, I went with a family plan that feeds four and I have to say that the portion size was pretty spot on for four people, if they’re adults or kids that are big eaters. Just know it might not seem that way when you open the box, probably because so many of us tend to overbuy certain items.
These boxes are very carefully portioned, which I find to be incredibly helpful.
What’s in the Blue Apron Box?
The boxes include all the ingredients for the recipe, which is attached on a colorful card with both written and visual directions. That means even if you don’t fancy yourself an expert in the kitchen, you can absolutely cook these meals. Plus they’ve got plenty of help for you, from videos and photos on their blog, plus a Blue Apron app, which can walk you through tips for finely chopping a shallot in no time.
I was very impressed with how fresh everything every ingredient was — the fish, the veggies, even the “knick knacks” as they call them, which are condiments and other smaller items needed for the recipe. Super top quality, with the meats all naturally raised, though not organic, if you’re wondering. But nearly all the ingredients come from smaller businesses and family farms employing sustainable practices, right down to the spices.
And when they say you get everything, you do get everything — except the cooking oil. But hopefully you have some of that at home.
Is Blue Apron Easy?
As someone who really isn’t a big cook, I easily followed the directions and cooked up a pretty fabulous meal, if I do say so myself, that included pan-fried salmon, and an arugula farro salad with roasted cauliflower. Wow, it was amazing. Seriously awesome.
All in 35 minutes from start to finish, which is what the services promises. So yes, easy.
What About Blue Apron for Picky Eaters and People With Allergies?
Of course, the challenge for plenty of families with young kids is picky eaters, and even though my kids are not what I consider very picky, they did not devour the meal as I would have hoped. In truth, they had never had farro before, and I don’t even remember the last time they had cauliflower. The fish, however, they slammed, including my two little ones who aren’t generally huge fans.
(Though I admit I had a little help from mayo and ketchup.)
However aside from the vegetarian option, Blue Apron doesn’t accommodate for kosher diets, gluten-free, or even specific food allergies. You can choose meat as a whole, but you couldn’t omit veal as a preference, for example, so if you don’t like one of the offerings that week you have to just skip it.
That said, they do offer help if you want to know how to substitute any of the included ingredients or dietary reasons. But this is definitely not a service for those of you worried about whether the wild rice was processed in a gluten-free facility.
Also, as you may have figured out by now, this is not a spaghetti-and-meatball kind of a service. Lots of the recipes are inspired by African, Creole, South American, or Asian cooking; even on the family plan, expect slightly more adventurous meals like Chicken Mole, or a Brown Butter and Butternut Squash Gnocchi. (Yum.)
Definitely check out the ingredients for the recipe to get a sense of whether the options will work for you and your family.
Related: A comparison of the top meal kit delivery services
Blue Apron Cost and Value
When you look at the pricing, you can order 4, 6, 8, or 10 meals per week starting at $9.99/serving. You obviously save a bit per serving the larger your subscription. Let’s say it’s a better value than ordering in, but not nearly as cost-efficient as cooking from a Costco haul. Or even a Ralph’s haul. More on that below.
My Blue Apron Review: The Bottom Line for Families
I will say that everything about Blue Apron is seamless, aside from a few completely minor blips like the moment when I was worried that I didn’t have the proper strainer, or when I was trying to figure out how to best cut up a cauliflower. And aside from that strainer for my particular recipe, everything you’ll need at home is pretty basic.
Of course you are paying for convenience, so that makes the service pricey. At around $9-10 a person, I’d call that the high end of cooking a meal at home, unless you’re a Whole Foods-only shopper.
If you’ve got really picky eaters, I wouldn’t advise that it’s worth the expense for the whole family, given that your meals will likely only be eaten by the adults in the home anyway. Your home, your call on whether you have a “you eat whatever I serve rule,” but it’s an important consideration since these recipes are not what I’d call kid-friendly fare.
Convenience also means convenience packaging; in other words Blue Apron is not the most planet-friendly way to shop, considering all the individual little plastic bags and ice packs to store the food. However what it may be saving is a lot of food waste. If you’re the type who’s grocery shopping and then dumping some (or hey, a lot) of the food you buy at the store because you’re not cooking those artichokes or serving that chicken breast in time, then it’s worth crunching the numbers to see if this is a reasonable option for you.
And keep in mind that the pre-portioned ingredients does eliminate the need for infrequent cooks to have to buy a whole thing of miso paste or hoisin sauce that you aren’t going to ever use up.
From a family POV, overall, I think Blue Apron is truly perfect for busy working parents who aren’t penny pinching and are willing to pay for a convenience that helps them get back in the kitchen. It’s a special way to treat yourself for a couple of weeks for an easier weeknight dinnertime routine. It’s also makes a fantastic gift for an exhausted new mom, especially if she’s not a not-quite-as-exhausted partner to cook it for her.
But most of all, I love that it got me excited about cooking again, and sitting down to proper family dinners which, with after-school clubs and crazy work schedules aren’t as frequent as I’d like.
In fact, when my oldest daughter remarked, “You’re cooking!” it was honest indication as to how long it’s been since I’ve actually done some real cooking in my kitchen. I miss it. I feel like my kids miss it. And if you can afford it, Blue Apron could be a cool way for you to get back into an important mealtime routine.
You can get more info about Blue Apron on their website. And yes, I paid for my own subscription.
Thanks for the review. I am amazed that the recipes come together so quickly. But then I am a rather slow cook.
I’ve tried a similar delivery service (HelloFresh). the food is decent, but it takes quite a bit of preparation and finally the kids said “you know the stuff you buy frozen and heat in the microwave, I like that better”
Thanks for the honest review. I’m drawn to this but I’ve always been put off by the price considerations. Your review really helped clarify my gut feeling.
I use Blue Apron and I am a big fan. After receiving a box every week, I cut it back to receive my box every other week, which is perfect for my family. I have 2 kids (4 and 2 yrs). Its great not having to plan a menu, knowing I have a couple of recipes ready to go relieves some stress on the weekly planning. The recipes are quick and delicious! Good way to expose the adults and kids (in small doses, with something they are already familiar with) to new foods.
I agree with the overall review regarding convenience and exact proportions tht mitigate against wastage, particular of less traditional condiments. After several months, however, my wife and I found the the BA recipies tended to be repetitious, with the slightest variations from one recipe to the next. It always seemed to be the same vegetables requiring tedious dicing and slicing and peeling that got pretty old pretty soon. Definitely not a time-saving effort, nor wide-ranging in offerings in spite our trying different recipes. Apart from the cost, which can be deferred by lack of food and ingrediants wastage, some of the recipes were real misses. Yes, we followed them to the letter, and my wife–when she has the time–is a gourmet cook. In addition, there is a significant amount of packing and cooling materials to dispense with. We offered the plan to our single sons, both excellent cooks, one in LA and one in NYC, and they deferred. The quality of the ingrediants is excellent and fresh. In summary, it may be wonderful for some people and worth it, but we did not find that it suited us.
I only cook for my husband and myself, love to cook, but find the most challenging part is shopping (by end of shopping, who wants to cook?!) AND for me, figuring out what to actually cook is frustrating. Just tried my first BA delivery and I loved the process. Food arrived on the day I designated (a real bonus for planning or last minute crisis of nothing in the fridge) AND the package was like getting a Christmas present! LOVED opening the box and having everything sorted and organized. (I felt very MS chic sorting through and tucking away in the special drawer of the fridge I have now designated as my BA cache) I made my first meal the night it arrived (I totally believe I will waste less food because I have made a special investment in this program and dag it, I AM committed to maximizing the inve$tment!) I followed the recipe (loved the recipe page just for the beautiful glossy photo’d guidance alone). Very tasty? Yep. Could I have tweaked it a bit? (albeit the teeniest bit) Uh, def yep. (But considering that I am a frustrated restaurant critic at heart, when don’t I want to tweak everything I eat)
I really love everything about this service. May sound silly, but working full time inside and outside of my home, I am grateful that all the guess work has been taken over. Yes, I have to chop some veg and coordinate the timing of the dishes with cooking it, but heck….I am not shy about taking ALL the credit for a yummy, creative, and deceptively easy meal. Yummy thumbs up!
While the recipes are delicious, the amount of food in the family plan is probably fine for a family with young kids, but it doesn’t come close to satisfying the appetites of active teenagers. After an hour of dicing, mixing, prepping, saute-ing, etc. I had the food ready and it looked appealing. My hubby and the kids ran in from sports practice, gobbled it up and then looked around for more, but it was all gone. Additionally, each recipe takes at least an hour to prepare. That’s a lot of time to invest for only one meal. It would be helpful if I could order extra servings so I could microwave leftovers the next day, thus making all that prep time worthwhile.