It’s been said that babies are a marketer’s dream – if only they could make purchases themselves. Which is why I’m quietly chuckling over the new New! onesies from new mom/pop run shop, Huddy Buddy. It’s the newness trifecta.

Of course there’s inherent hilarity in packaging a baby like laundry detergent or breakfast cereal so what’s more to say? It comes in blue or pink in size 0-6 months (natch) and is nicely handscreened on good quality US-made cotton onesies.

Also, a percentage of sales support the Hospital for Sick Children. That’s not a new idea, but it’s a very, very good one. –Liz

CMP readers: Get your choice of 15% of with code CMP15 or free shipping on any order with FREESHIP through 1/16/08. Cool.

Congratulations to winners Kira S and Marcelle C!


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