Magic Beans may sound like something a frat guy tried to slip me back in
college, but it’s actually the name of a super stocked Boston area baby gear and toy store.

The mom/pop team of Eli & Sheri Gurock have done a great job streamlining  the site with the modern brands we love, over a dozen gift guides and “shop by age” quick links. Of particular note is their WOW! Baby Basket Builder which is such a huge time saver, it’s brilliant; just tell them a little about the recipient, pick a spending level as low as $40, and they’ll pull it all together for you. Given how much of their selection I really like, I’m pretty certain the baskets would include the types of things I would have chosen on my own.

This happens to be an extra-great time to check out the site since they’re celebrating their five-year birthday all of July with unbelievable giveaways. Starting today, check out their site each morning and enter to win everything from a hot diaper bag to the awesome Oeuf Toy Store storage shelf to your very own Bugaboo Chameleon. You’ll be glad you joined the party. –Christina

Find modern baby gear and toys at Magic Beans and don’t forget to visit during the month of July for a chance to win really amazing giveaways.

[photo: Miracle Pounding from Plan Toys]

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