I love it when a cool designer creates a less expensive line for the masses. I’ve swooned over the adorable styles and appealing price tags of the Stella McCartney for Gap Kids and Baby and Splendid Littles for Target lines; and now I can add Hooray by Cynthia Rowley to the list.


Rowley’s collection of baby and toddler clothing and accessories,
designed exclusively for Babies R Us, does in fact make me want to do a
little cheer.

The spring 2011 offerings from Hooray, which just
hit Babies “R” Us stores yesterday, feaures a line of cute clothes for girls including the super-cute periwinkle
smocked playsuit (above), and the boys line includes a spiffy black and white madras jacket, and a
playful t-shirt with trompe l’oeil suspenders on it. There’s even accessories, blankets, and stuff for mamas, like this neat puffy diaper bag.

The
clothing runs from sizes 0-4 and I’m
loving the prices, which start at a piggy bank pleasing $7.99. Hooray,
indeed!  –Melissa

Find the new spring offerings from Hooray by Cynthia Rowley exclusively at Babies R Us stores.