national denim day
There’s a lot of pink out there in October, and that’s a great thing. We applaud any effort to fight breast cancer by spreading awareness or raising donations for research and support. Still, if pink’s not your color, we’d like to introduce you to a breast cancer initiative from Lee Jeans that’s really intrigued us because it’s not about what you buy. It’s about what you give.

Lee’s National Denim Day has raised over 83 million dollars since its inception in 1996. That’s some number.

We’re as skeptical as anyone about pinkwashing, but this isn’t about
buying jeans which then donate 2% to the cause. Instead, the idea is that you
make a monetary contribution toward fighting breast cancer, and in
exchange you get to wear jeans you already own to work on National Denim Day, on October
7. Even if you work from home raising kids (the most important job in
the world).

If you want to do more, you can even join (or create!) a Denim Day team and know that you’re helping out without even leaving your house. Or putting on a bra. The
money raised benefits the Women’s Cancer Programs of the Entertainment
Industry Foundation (EIF), which have quite the reach, if you check out
the map.

national denim day support

One of the things we like about this effort is that there’s no middle
man, no percentage, no net profit deductible– your money goes straight
to the cause. By taking just one small step together (in our fabulous
jeans), we can meet one incredible goal.~Delilah

For more information or to sign up to create a team, check out the National Denim Day website.

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