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Diane von Furstenberg for GapKids launches today, and we swoon

I love having two yummy little boys, really I do. But itโ€™s times like thisโ€“when I hear that design icon Diane von Furstenberg is creating a girls-only collection for GapKids and babyGapโ€“that I get a little envious of moms with daughters. [get a look at some of our favorite newโ€ฆ

BY

ยท

I love having two yummy little boys, really I do. But itโ€™s times like thisโ€“when I hear that design icon Diane von Furstenberg is creating a girls-only collection for GapKids and babyGapโ€“that I get a little envious of moms with daughters.

[get a look at some of our favorite new DVF looks after the jump!]

The DVF + GapKids and babyGap collection hits stores and online today. Not since Stella McCartneyโ€™s line
with the retailer has there been such excitement about a collaboration.
And with good reason. The mini-me prints and outfits take you into
cuteness overload.

The iconic designer, who put the wrap dress on the map in the โ€™70s (and on us moms in uh, 2012), has
created a collection jam packed with adorable leggings, dresses,
blazers, tank tops, jackets, sandals and even swimwear. Many of them
adorned with her signature bold and graphic printsโ€“but suited perfectly for little kids.

   

 

 

DVFโ€™s
legendary wrap dress is even replicated, in a mini-me version with a
higher waist in cotton for the older girls and comfy jersey for babies
and toddlers. The prices range from $20 for leggings to $30 for tees, and dresses in the $45-$75 range. So not quite designer prices, but more than your typical Gap fare.

Moms
whoโ€™ve been on the front lines when any star designer debuts a
collection for a chain (see Marni for H & M and Missoni for Target)
know that the early bird gets the wormโ€“or in this case the wrap dress.

Good luck. And be careful out there.  -Melissa

Diane Von Furstenbergโ€™s
DVF + GapKids and babyGap collection launches in stores and online TODAY, March 15.


One response to โ€œDiane von Furstenberg for GapKids launches today, and we swoonโ€

  1. Beth B. (TechMama)

    DVF for GapKidsโ€ฆ Wishing I could shop at GapKids! I am so drooling!!! Because I have three boys I may just need to go shopping for my nieces to get my DVF dress fix.

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