We adore this new trend of “buy one, donate one” products, in the model of TOMS Shoes. And now there’s one more, from a mom of two who took a personal tragedy and turned it into a truly inspiring company.

WINK Toiletry Bags

After the near-drowning of her three-year-old son, Laura Metro founded WINK (When In Need of Kindness), a buy-one-give-one toiletry bag company. 

When you buy one of her gorgeous toiletry bags, a similar one will be donated to Ronald McDonald House Family Rooms. As Laura writes, “When a parent is in those rooms, things are not good.” These toiletry bags help bring a little bit of normal to parents when they need it most. 

The retail version of the bag looks gorgeous: simple, pretty, and elegant enough that it might even be used as a fold-over clutch. Made from Dacron–the material used for boat sails–the on-trend chevron bag will also be incredibly durable and easy to clean. Inside, you’ll find three luxury toiletry items: a surprise, but one guaranteed to make you happy. 

As for the donated bags, they’ll include more necessities over luxuries.

It sounds like a lovely gift for a mother, sister or teacher in your life this holiday season. Help WINK reach its goal for 2012 by giving the gift of kindness. –Stephanie S.

Give someone you love a WINK toiletry bag this holiday season and give kindness to a family in need.