This is a sponsored message from Johnson’s®

Johnson’s has been a trusted brand since 1893, but there are still a lot of things that a lot of parents may not know about the company and their products.

It’s good information to have, when you’re deciding what kinds of products to use for the most precious thing in the world to you: Your own baby.

Johnson's Baby: Things to know about safety, transparency, research, ingredients and more (sponsor)

Transparency: Johnson’s wants you to know exactly what you’re putting on your baby’s skin, so every product is clearly labeled with every ingredient in every formulation. Including fragrance.

Ingredients: 97% of the ingredients in Johnson’s are naturally derived; no parabens, no phthalates, no sulfates, no fragrances that are known allergens. But safety always comes first. Sometimes natural ingredients that are safe for adults are just too harsh for a baby’s skin, so Johnson’s won’t use them.

Safety: Johnson’s products meet or exceed safety standards for baby products around the world, including the stringent regulations of Europe, Japan and Canada. They’re also the #1 choice of hospitals.

Johnson's Baby: What to know about ingredients, safety, research and transparency (sponsor)

Research: 90% of all industry-led baby skincare research in the world comes from Johnson’s, because that research helps inform how products work, how they smell, and how effective they are. Findings include knowing that a baby’s skin is up to 30% thinner and more sensitive than an adult’s. Or that enjoyable and familiar scents can improve mood, calmness, and alertness in newborns.

Collaboration: Because Johnson’s is so committed to keeping all babies safe, research about baby skin, touch, sight, smell, and sleep is shared with everyone — including competitive brands.

Education: If you want to know more about any ingredient in any Johnson’s product, from Aloe Leaf Extract to Zinc Oxide, you can find it at You can even look up ingredients in other skincare products you might use.

This has been a sponsored message from Johnson’s® 

Editors’ Note: We agreed to partner with Johnson’s on this series after doing our own research on their growth and evolution. We believe in supporting brands that listen to customer feedback, respect new scientific data as it emerges, and show a genuine commitment to safety and transparency.