It’s summertime, and lemons are everywhere. I’m making pie. Beyoncé’s making music. And now babyGap is partnering with Alex’s Lemonade Stand Foundation (ALSF), an organization dedicated to curing childhood cancer, with an exclusive collection of baby and toddler summer essentials.
ALSF was named after Alexandra Scott, who lost her battle with cancer in 2004 at the age of 8. The foundation, which has evolved into a nationwide non-profit, sprung from a front yard lemonade stand and her mission to raise money to find a cure for all children with cancer, like herself.
This babyGap + Alex’s Lemonade Foundation campaign launched on May 24 online and is available at select GAP stores starting today. While the entire lemon-themed collection is sweet, please note that only the shirts and onesies that say Alex’s Lemonade Stand are included in the fundraiser.