Since unicorns show no sign of going away — nor would we want them to — I couldn’t wait to share the most adorable baby gift ever: The soft, cuddly new unicorn hooded bath towel from Pottery Barn Kids. I saw it at a recent press event for all the new goodies coming out in time for holidays and uh, yeah. No way I was waiting until the holidays.

Related: The coolest unicorn gifts for kids or kids at heart

It would be such a jaw-dropper of a baby shower gift, or fabulous for your favorite toddler, especially when you get it personalized. In fact, I’m betting that 99 out of 100 parents will say it gets their kids even more excited to actually take a bath.

Which just goes to prove: Unicorns are, indeed, magic.

Find the unicorn hooded baby bath towel from Pottery Barn Kids. CMP is an rstyle affiliate