I already thought Ayesha Curry was one cool mom. Now it’s doubly confirmed, since seeing the latest from the wonderful company she co-founded, Cheeky Kids.

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Starting this week at Target (online and in stores), you’ll find a super cute collection of practical, BPA-free dishes, tumblers, bentos and other mealtime essentials made just for kids.

Related: A reusable tablecloth our kids can draw on? Yes, please!

Cheeky Kids shark tumbler is a favorite! And each purchase buys a meal for a hungry child

Not only will kids from tots to tweens adore the purple mermaids, prancing unicorns, skateboard-riding, headphone-wearing sharks (my kids’ favorite), and space-traveling dinosaurs (it could happen) that adorn them, but every single purchase will donate a meal to one of the 20% of US children who face hunger, through the excellent organization, No Kid Hungry.

In fact, Cheeky has already donated 15 million meals thanks to the success of their earlier collection.

Can you think of a better excuse to refresh your kids’ tableware or lunchbox essentials?

Cheeky Kids shark mealtime sets by Ayesha Curry: Each purchase feeds one hungry child Cheeky Kids mermaid mealtime sets by Ayesha Curry: Each purchase feeds one hungry child Cheeky Kids space dinosaur mealtime sets by Ayesha Curry: Each purchase feeds one hungry child Cheeky Kids "baloonicorn" mealtime sets by Ayesha Curry: Each purchase feeds one hungry child

By the way, prices are fantastic — just $1.99 for a plate, bowl, or cute tumbler; $2.99 for divided plates or silverware sets; and $7.99 for lunchbox-ready bentos, and water bottles. Let’s get shopping!

Find Cheeky Kids mealtime collections by Ayesha Curry at Target (online and in stores).Â