girls' swimwear Archives | Cool Mom Picks

My go-to shops for the best camp basics for kids. Hurry: Big sales now!

It’s that time of year: Camp clothes shopping! Or more accurately, the time I look at the kids’ camp clothing checklist and realize we have outgrown everything and gah, where am I going to get those non-itchy navy shorts again? If you’re like me, I...

The cutest kids swimsuits, now on sale if you hurry!

by Liz Gumbinner | Kids

Hi, I’m the mom who’s always racing to find swimsuits for my kids in oh…mid-June when they’re all sold-out. Don’t be like me. Especially because one of our favorite mom-run kids’ labels, Primary, is now offering their colorful,...

Exclusive look: Get a first peek at June and January’s new swim collection for kids!

by Kate Etue | Kid Fashion

Searching for cute, modern swimwear that our kids like as much as we do can be harder than you’d think, but this year I’m excited about the new swim collection from June & January. Even more exciting — we get to give you all the exclusive first...

7 cool kids’ rash guards with UPF so you don’t have to worry about missing a spot

by Caroline Siegrist | Kid Fashion

Let’s talk about rash guards with UPF — that’s Ultraviolet Protection Factor, or the clothing version of SPF. As a new mom, I’d assumed that every rash guard came with sun protection built-in, but it turns out some fabrics deliver more than...

The best of the J Crew kids summer sale: Hurry for 30-50% off!

by Liz Gumbinner | Kid Fashion

We love a good sale — especially at a store with clothing as amazing as J Crew, where I know their kids clothes last me through multiple kids. Shop the non-sale items right now, use code ALLSTAR, and BOOM — 30% off. But what’s best is you can save up...

9 cool black swimsuits for girls who just can’t with the pink.

by Liz Gumbinner | Kids

I love black swimsuits — for me. But it never crossed my mind that one day my own daughter would refuse to wear much else (sigh). So, black swimsuits for my teen it is! Despite how many adorable bright stripes, fun florals, and poppy tie-dye patterns are out...

Today’s fantastic Memorial Day sales mean tons of cool summer clothes and accessories for a steal

by Lexi Petronis | Fashion

You have a lot going on this Memorial Day, but let’s just go ahead and add something else to your to-do list: Shop the Memorial Day sales. Because, friend, there are a lot of deals you don’t want to miss. From kids’ clothes and accessories they can...

Tea Collection summer clothes go on sale, parents rejoice!

by Liz Gumbinner | Baby, Kid Fashion

Several times a year, I stalk my inbox for notifications about the seasonal Tea Collection sales. And now, right in time for summer (and my kids’ outgrowing everything, sigh), here it is again! With nice prices on their Australian-inspired summer collection, and...

We’ve found the cutest pool floaties known to man…or bird.

by Caroline Siegrist | Kid Fashion

Pool accessories have come a long way since I was a kid. Back then, we made do with inner tubes and foam noodles, but now there’s larger-than-life, lounge-able swans and rainbow unicorns. Not to mention huge floating hashtags. But my favorite new pool must-have...

5 cool one-piece bathing suits for girls with all the benefits of a two-piece

by Cool Mom Staff | Kid Fashion

It’s finally getting to pool and beach season (yippee!), which means time to shop for bathing suits for kids. Like many parents, we like that one-piece bathing suits keep our littlest ones covered up…although we also appreciate that a two-piece swimsuit...