We heart real artists

tru.che United/World of Love necklacesWe love seeing the amazing work of independent artisans recognized on big sites–except when they don’t actually give credit to the artist. That seems to be the case with jewelry artist Stevie Koerner of tru.che, whose beautiful United/World of Love line has inspired an exact replica on a certain huge retailer’s website.

In honor of all the support she’s gotten from the web today, she’s offering a fantastic discount on all her pieces. But hurry, it lasts for today only!

You can score 20% off Stevie’s beautiful sterling silver jewelry, whether you’d wear the country of your heritage or the state where your kids were born (or conceived, ahem). I love the idea of showing some patriotism for the good old USA (pictured) without decking yourself out in red, white, and blue.

We love being a part of the indie community and supporting them any which way we can. Even more so when it’s through buying a beautiful piece of jewelry for ourselves. Pull our arm – we don’t mind one bit. -Kristen

Learn more about the tru.che story on the I Make Shiny Things Blog. And head to tru.che to buy the great necklaces. Mention “THANKYOU” in the comments at check out for your order from to receive 20% off. Hurry, the sale is for today only!


Kristen is CEO/Co-Founder of Cool Mom Picks and a busy mom of four kids who lives in the Philly 'burbs. Though really, what mom isn't busy?


  • Reply May 26, 2011


    I find it ironic that you are supporting Stevie against Urban Outfitters, and yet, when I open the Cool Mom Tech site, the big left side sponsor banner is for Urban Outfitters featuring the line they just ripped off… 😛

  • Reply May 26, 2011


    I just submitted and email to UO’s website and gave them a piece of my mind. This is awful!

  • Cool Mom Picks
    Reply May 26, 2011

    Cool Mom Picks

    It is ironic Kathy! Sounds to us like one of the “smart” google ads that brings up an item you (the reader) has recently clicked on. To our knowledge, Urban Outfitters is not a sponsor.

  • Reply May 26, 2011


    It looks like the backlash might have worked – I just checked the site, and although the “I heart destination” product line and main photo are still there, there are big red letters that say it is no longer available.

  • Reply May 26, 2011


    Interesting! I hadn’t heard of the Urban Outfitters ripoff until now. That’s awful! Especially when Stevie’s work is so adorable! I really want a California necklace with a heart over my home, San Francisco. (Er, or with a heart next to it… The peninsula’s kinda small… 😛 )

  • Reply June 1, 2011


    The “I heart” line from Stevie isn’t all that original anyway. whether UO really ripped this person off or one of the 100 other people off who make the same charms, is up for debate.

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