Harajuku Mini for Target launches. Super heart!

Harajuku Mini for TargetSo we’ve finally got a look at the much anticipated Gwen Stefani Harajuku Mini line for Target. While it’s hopefully not going to lead Missoni-style riots at the store, I’d say if you’ve got some funky kids to clothe, it’s definitely worth a trip to Tarzhay.

[see some more of the Harajuku Mini looks we like after the jump]

Japan’s Harajuku street fashion comes to life in the collection, which
means mixing and matching the wildest looks you feel comfortable with;
think plaids with stripes, layers over tutus, and leggings that match
skirts that match vests.

It’s a little cyberpunk, a little hiphop, a little nerd rock, and a
little costume play.

I’m loving quite a few of the pieces–especially the plaids–and I’m encouraged to see that the girls’ clothes don’t look
particularly provocative. I could live without the word “cute!” on every other baby girl
item but I suppose that’s true to the street
fashion it mimics.

Harajuku Mini Toddler Boy
Harajuku Mini Toddler Girl
Harajuku Mini for Target

Prices are $3.99 to
$59.99, but most are in
the $20 range with tees ringing in at $10-13.

The site is wildly buggy right now (click on a tutu and
get taken to a really ugly dinette set) so your best bet is to hit your
local Target and see if it lives up to your every hope and dream. Just uh, don’t trample anyone at the racks please. They’re only clothes..  –Liz

Visit your local Target store to see the Harajuku Mini collection launching today! Items are available in-store only.

Cool Mom Staff

We spend our time looking for cool stuff so you don't have to. Hope this one fits the bill.


  • Reply November 13, 2011

    Carrie North

    I just bought one of the Harajuku t-shirts, and I’m a little disappointed. The shirt is cool, for sure, but after one wash the image has already disintegrated. You are supposed to turn the shirt inside out (which I failed to do), but for a kid’s t-shirt it seems the shirt should wear better than that. Cool shirt, but I’m probably going to hand wash it in the future.

  • Cool Mom Picks
    Reply November 13, 2011

    Cool Mom Picks

    Thanks for the input Carrie. As always, you probably get what you pay for. Sigh.

  • Reply November 15, 2011


    I bought Harvey a pair of the punker pants, at first he did not want to wear them. “I can’t they don’t match, everyone will laugh at me.”–Almost 4 yr old, what can you do. He later did try them on and loved them (or at least liked them, I loved them.) They feel very comfy, almost like pj pants, which is great for a kid on the go.

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