Are LEGO Friends good for girls? Let’s talk about it.

I’ll be frank, quite a few of us groaned along with many of you when LEGO Friends was announced; that series of pastel-colored, “girl-friendly” kits which seemed heavy on the pink and purple, with themes like Butterfly Beauty Shop. (Gah.)

At Toy Fair earlier this year, Christina and I got a good look at the entire line. And since then, we’ve each spent the last few months with our girls playing with the kits, deciding whether we could truly recommend them or not. Here are the issues we were concerned about, and where we both panned out.

Concern 1: Compatibility with existing LEGO kits
One of our more mechanical concerns was that the LEGO Friends wouldn’t be compatible with the other kits, and would be designed daintier somehow, for girls’ hands. To say nothing of the nightmare of storage. As it turns out, that’s not the case; they all work together. So if you want to have “Emma” hanging out with Harry Potter, or your favorite Star Wars characters popping in for a visit at the Vet’s Clinic, go for it. It might even liven things up a bit.

In fact, Christina reports that because she doesn’t separate out the Friends and the traditional LEGO kits (she stores them using one big Swoop bag) it turns out her son grabs plenty of the pieces from his sisters’ kits to incorporate with his own. Hey, boys like pink and purple too.

Concern 2: Does everything for girls have to be pink?
Admittedly we can get a little sick of pastel pink as the default girl color in the world, automatically signaling that primary colors are the exclusive realm of boys. Turns out that most of the kits don’t actually lean on pink as much as they feel just bright and cheery when you see them all together. And hey, because of the compatibility with the other kits, feel free to add your own blues or yellows or greens or blacks.

LEGO Friends Treehouse Kit

Concern 3: Are girls giving up building skills here?
Speaking with one of the heads of development at LEGO (also a father of two girls), it was interesting to hear the research they conducted to come to the LEGO Friends idea. Girls and boys both enjoy building things like castles, no problem. But afterwards, for boys the castle becomes the backdrop for the fighting the characters do. As for girls, they’d look inside the castle and say, “but there’s nothing to play with now.”

Obviously this is a generalization to some degree–and yet we’ve experienced the same with our own girls and boys. So we’re not surprised that LEGO Friends were designed to let girls employ their creativity to build the environment, then afterwards, have opportunities for imaginative play and storytelling. It’s probably what’s kept them so engaged all these weeks.

Actually, the more I’ve watched my girls play, the more I’ve considered that these themes might even create more opportunities for creative storytelling–unlike the kits based on licensed movie and TV properties.

I mean, think about it: Harry Potter is Harry Potter, even if he’s hanging out in a Treehouse. But Olivia is whomever you want her to be. And she can be pretty handy with a wand or a firehose too.

Concern 4: Where are the boys?
Oddly, every male character in the Friends kits is a father. Where are the boys? Honestly, I have never ever been to a beauty salon that didn’t have men working there. I don’t think that’s just a New York thing.

Concern 5: A beauty shop? Really?
Yeah, I can’t entirely endorse that one. And I don’t love that the “town” is called Heartlake City. (What, Sparkleville was taken?.) If you’re going to grab a LEGO Friends kit for a
girl in your life, and want something a little more gender-neutral than a beauty shop or a fashion design studio, consider the Veterinary Clinic, the City Park Cafe, or my favorites: the Invention Workshop and the Treehouse.

I’m on the fence about the  Olivia’s big purple LEGO convertible which even a drag queen would call over-the-top, but at least Olivia has the tools she needs to wash it herself.

LEGO Friends Fashion Design Studio

And in fairness, I must say that my girls do love that LEGO Friends Fashion Design Studio. Especially when my little one has “Emma” at the laptop, and says she’s a writer like mommy. (Sniff.) I guess that’s what I mean by all the creative play opportunities–LEGO says she’s a fashion designer, but your kid can turn her into a novelist.

Or, as my five year-old goes, she’s a novelist who then has a sword fight and rides off on a rocket ship.

Concern 6: What the heck are they wearing?
All things being equal, I wish the LEGO Friends didn’t have breasts or waistlines or mini skirts. While they’re not provocative, I do wish they were a little more you know…LEGO-like and a little less Barbie.

It’s the same way I felt when tween Dora appeared, with long flowing hair and shapely calves. I mean, check out LEGO Wonder Woman–she’s hardly sexual relative to these girls.

I’d say, if this really bugs you, but your girls are pining for a Friends set, grab some figures from the other kits and hide Emma in your dresser. At least from what I can see, my kids don’t like the sets for what the girls look like at all. They just really like the situations.

LEGO Friends

Our Net:
Click “shop for girls” in the LEGO online shop and you might be surprised to see it’s not just castles and swimming pools–there are cities, winter villages, a cool VW camper van, and “Heroic Heroes of the Deep.”  I truly don’t get the sense that LEGO is trying to alienate girls from the original building sets; I really feel like they’re trying to bring additional girls into the LEGO building world. And mostly, I’m glad that we took the time to really play with the sets at home before forming an opinion.

And really, the kits are a lot like some existing toys that girls are drawn to, only with more building potential. Christina calls the Friends minifigs “Polly Pockets but minus the tiny shoes,” ha.

While I do obviously have some challenges with the LEGO Friends, my bigger issue is with the retailers. It’s the stores that create “boy” aisles and “girl” aisles without even giving kids a chance to choose what they like.

(If the Batman kit was next to the purple convertible, I bet there are some boys who’d love that bright violet car, and some girls who’d be drawn to the Caped Crusader.)

That just means that we as parents need to let our kids know the most important thing: there’s no right and wrong in what they chose to play with. But they always have a choice. And so do you. -Liz, with input from Christina

Find more about LEGO Friends online at the LEGO website, or at stores pretty much everywhere. And let’s hope we get some more kits featuring female chefs, pilots, college professors, soldiers, Olympic athletes, and farmers. Just like real life.

Christina

Senior Associate Editor Christina Refford loves homeschooling, running, cool kids’ music, and coffee. Not in that order.

10 Comments

  • Reply May 30, 2012

    deanne

    My seven year old has become increasingly interested in legos. even before these sets, when our school librarian just set out a ton of legos and the kids had a building competition. He noticed it was two to one girls playing with the legos over the boys. and these were not the pink and purple ones.

    now she has a couple of the friends sets and really loves those as well… but as the authors mentioned, she has taken all of my husband’s childhod ones and added them into the mix.

    thanks for a great article.
    deanne

  • Reply May 30, 2012

    Katie

    My 6 year old daughter asked for some of these sets for her birthday and she received the dog show, the tree house, a car, and a few other smaller ones. She already builds with her brother’s Legos but wanted some sets of her own. There just aren’t a lot of existing sets that she’s really interested in, until these came along. She loves them and was able to build them all on her own. I agree with you about how the toy aisles are set up…just let your kids choose what they want.

  • Reply May 30, 2012

    Amanda

    I’m dying! That picture of the LEGO Wonder Woman is classic. Talk about drag queen! Damn, that’s got to be my new FB profile pic.

  • Reply May 30, 2012

    Chandra

    Thanks for the thoughtful review. Just wanted to add a resource for parents here. When you talk about how the LEGO sets get separated and gendered, you can re-mix LEGO ads here to help make the point:

    http://www.genderremixer.com/lego/

    It’s sparked a lot of discussions in our house (with my seven year old, the two year old twins are a bit young) about how and what we try and sell to boys/girls.

    And where is LEGO Eowyn in those new Lord of the Rings sets, hmm? /petpeeve

  • Reply June 2, 2012

    Elizabeth

    Thanks for this great review. I had dismissed these out-of-hand for my 3-yr-old, since we are have tried to keep a sex-neutral bent with our toys. This is of course folly as she gets older, and I really appreciate your thoughtful assessment.

  • Thanks for this post.
    I think if we as parents look past our society’s need to classify kids/toys/lives and just raise our kids as confident in who they are, then change will be made in future. Kids raised without these gender pigeonholes will see the shallowness of it all.

    Both my kids love Friends, if not the minifigs so much, and this theme (combined with the collectable minifigures) has increased my daughter’s interest in Lego as a whole.

    Chandra, guessing how popular the Lego LOTR theme is going to be, Eowyn can’t be too far away.
    Cheers
    Inger – The Brick Life

  • Reply November 21, 2012

    brendagb

    Is this toy just for six and seven year olds? or could older kids enjoy this toy too?

  • Christina
    Reply November 21, 2012

    Christina

    Definitely not just for 6-7 year olds! My 9 1/2 year old loves her Friends sets. . .

  • Reply January 7, 2013

    Sarah

    I realize I’m late to the game here with a comment… but my 5 year old daughter is Lego FRIENDS obsessed. Based on our own experiences, we were hopeful that our girls would like Legos, and we bought her some of the “traditional” sets with scenarios we thought she would like (like Lego City). She had very little interest until she saw the Lego Friends, for many of the reasons you describe. It’s just the way she plays – she likes the situations, and her imagination fits with the “backdrops” she has created. The ONLY thing she wanted for Christmas was “a Lego Friends dollhouse” (Olivia’s house), which she put together in 2 days. And then created her own little city with it.

    So while we may have had some of the same questions, for us, Friends offered a fun in-road to a cool activity! (and as an aside, she’s now joining the Lego Club at her school!)

    THanks for the review!

  • Reply March 2, 2014

    Dori Werzo

    I think LEGO FRIENDS sets are cute, my gilrs love them! :)

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