Born Free Africa: Designer Mother’s Day shopping for a very important cause.

Born Free charity + Shopbop designer collaboration for Mother's Day

As you can tell, we’re gearing up for Mother’s Day around here (our gift guide will be up soon, promise!) and just in time, we got wind of this exclusive collaboration between Shopbop and the fashion elite to support a brilliant cause.  Born Free has a very specific mission to end mother-to-child HIV transmission at birth, something that is entirely achievable. To help make that happen, 22 major designers including Diane Von Furstenberg, Prada, Stella McCartney, Tori Burch, Rachel Roy, Marni and more, have parntered with ShopBop and Vogue, and created exclusive designs with 100% of the profits going right to Born Free.

One thing they have in common: Every designer is a mother herself. (Go moms!) Also, they’ve all worked with original prints from Kenyan-born visual artist Wangechi Mutu, to give each piece a distinct African flair while still staying true to their own modern design sensibilities.

Nearly every item falls in the $45 to $250 range with some splurges and some steals. Yes, an Alexander McQueen baby blanket is way spendy at $185; but a $245 Prada skirt is unreal in the world of Prada.  Here, just a few of my favorites:

[CMP is a Shopbop affiliate]


Alexander McQueen Scarf to support Born Free Africa on Shopbop

Alexander McQueen Scarf


Marni Baby Bib designed to support Born Free Africa

Marni Baby Bib


Carolina Herrera Shirtdress to support Born Free Africa

Carolina Herrera Shirtdress

 Tori Burch Reversible Canvas Tote to support Born Free Africa

Tori Burch Reversible Canvas Tote


Marni Maxi Dress to support Born Free Africa

Marni Maxi Dress


Prada Pleated Skirt to support Born Free Africa

Prada Pleated Skirt


 Stella McCartney Girls' Dress to support Born Free Africa on Shopbop

Stella McCartney Girls’ Dress



Designer Mother's Day Shopping to support Born Free Africa on Shopbop

Giselle Bundchen Baby Bib

To top it off, the M∙A∙C AIDS Fund is generously matching the total purchase price of all products sold (and any other donations you might want to make) up to $500,000. Need an excuse to get mom–or yourself–a designer Mother’s Day gift? This is a pretty great one.

Visit the Born Free Africa HIV-Free Designer Shopping Event at Shopbop starting today, and find items for women, children and babies with 100% going to charity. CMP is a Shopbop affiliate.


Liz Gumbinner is the Publisher and Editor-in-Chief of the Cool Mom Picks network. This makes her very happy.

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